Accenture invests in Looking Glass to accelerate the metaverse

The strategic investment of Accenture at the North American hologram company Looking Glass offers the opportunity to connect 3D digital experiences in the metaverse with the physical world.

The financial operation in Looking Glass, made through Accenture Ventures and whose terms have not been revealed, aims to use your comprehensive holographic platform, composed of a line of screens that can show real 3D content, no need to use headphones or head tracking, and a software package.

This development will have a significant impact on the future of retail., communication and, finally, the home, where 3D media consumption could become the norm. In June 2022, Looking Glass unveiled the world's largest holographic display to date, called Looking Glass 65, which is already being used in Accenture Labs in San Francisco (EU).

Besides, Looking Glass Blocks Allows seamless sharing of the same content across any Internet browser and in a variety of environments: mobile, social and even in the metaverse, which makes it the first platform for host and share 3D holograms an Internet, and allows brands to offer an immersive consumer experience anywhere and on any device.

“Looking Glass 3D technology can be implemented in physical environments, along with combined metaverse experiences, to create deeper and more immersive interactions between brands and their customers - he assures David Treat, senior managing director of Accenture's Metaverse Continuum-. We believe this technology has the potential to play a valuable role in metaverse content creation and enterprise applications that bridge the physical and digital worlds., including retail marketing and holographic communications”.

In March 2022, Accenture formed the business group Accenture Metaverse Continuity, combining professionals with metaverse skills and customer experience capabilities, digital commerce, extended reality, blockchain, digital twins, intelligence and computer vision to help customers design, Run and accelerate your projects in this environment.

“With our proprietary software and hardware platform, including the Looking Glass Portrait display and the larger Looking Glass format, 32” and 65”, Holograms are ready to drive the change from 2D to 3D - explains Shawn Frayne, co-founder and CEO of Looking Glass-. This change will be greater than that from radio to television, or black and white to color. The era of holograms has truly begun, and joining Accenture Ventures’ Project Spotlight initiative will help us drive greater enterprise adoption.”.

Looking Glass is the latest company to join Project Spotlight from Accenture Ventures, a program focused on investing in companies that create or apply disruptive technologies, in addition to connecting the most emerging with Global 2000 and offer access to the expertise of Accenture and enterprise clients.

“As more companies establish and expand their presence in the metaverse, look for ways to provide immersive experiences to their customers in the physical world. Looking Glass's holographic platform may allow them to do so - he emphasizes Tom Lounibos, Managing Director of Accenture Ventures. We look forward to introducing our customers and partners to this platform and working together to create new content, along with dynamic and personalized 3D user experiences and interactions”.