Jack Wolfskin brings adventure to his stores with Philips digital signage

In the flagship store in Frankfurt, 30 Philips series Led screens 7000 41BDL7219L and a Q-Line 55“ digital signage solution 55BDL3550Q/00.

PPDS, together with the local integrator pilot Screentime, brings to life the excitement of enjoying life outdoors with a series of large format screens from Philips. Your solutions Led direct view and of digital signage have been selected to create new shopping experiences, enveloping and attractive, at the flagship store Jack Wolfskin in Frankfurt.

This brand has been around for more than 40 years motivating people to connect with nature. Founded in 1981 and based in Germany, is one of the largest international clothing suppliers and franchisors, footwear, equipment and accessories for outdoor activities. With more than 500 shops and 1.400 employees in Europe and Asia, Their product collections have allowed people to enjoy some of the world's most exotic places outdoors..

With the mission of allowing people to discover new experiences, The Jack Wolfskin team wanted to bring the same passion for travel and nature to their stores.. to get it, They needed an innovative solution, that stimulates the senses of its clients, and create an intuitive tour of your products. As a brand that takes pride in the design and technology of its products, This solution also had to reflect their quality standards and focus on adventure..

Jack Wolfskin partnered with PPDS and Hamburg integration specialist pilot Screentime, to deploy a comprehensive audiovisual solution that transforms the emblematic Frankfurt store into a new generation venue. With this objective, a LED wall has been installed. 7,5 square meters, configured with equipment Philips L-Line Serie 7000, whose objective is to attract the attention of clients and visitors.

To complement the project, a screen has been strategically placed Philips Q-Line 4K Ultra HD of 55 inches showing the sustainability features of the store and its products.

These Philips display solutions are part of a larger digital signage infrastructure, featuring interactive touch screens and narrative experiences that set the stage for adventure.

The benefits provided, to both clients and the Jack Wolfskin team, there are many, since the modular design of the series 7000 from Philips allows you to remove panels and reshape the wall with ease. This provides unlimited design options and simplicity for any future needs.. Offering high brightness and very sharp resolution, dvLED wall provides a powerful impact for both those inside and outside the store, helping to improve sales.

The Philips LED series 7000 It also offers low power consumption, without affecting performance, which means lower operating costs and a greater step towards a greener future.

“The digital point-of-sale concepts we have developed for Jack Wolfskin flagship stores are designed to make the shopping experience even more emotional. The combination of Led panels, standard digital signage screens, innovative touch points, like the bonfire, and touch tablets leave a lasting impression on customers at the point of sale, where competition is increasing in the outdoor clothing sector, highly competitive”, explains Damian Rodgett, Screentime pilot CEO.