The Coffee House Partners with Signagelive to Boost Expansion Plans

The digital signage network that the English coffee shop chain has installed is made up of 50 screens of LG y Samsung, while the contents are driven by cloud software Signagelive.

The coffee chain The Coffee House has been associated with Signagelive to drive its ambitious plans for change and expansion in England.

The deployment of a network of digital signage, composed of 50 screens and powered by Signagelive, offers the business a more impactful platform to redefine the coffee experience and, in the process, revitalize the forgotten High Streets of northern England.

The content management system (CMS), which is used to create, Manage and distribute content to the chain's high-gloss display cases and menu boards, has demonstrated its effectiveness in initiatives such as recruitment campaigns.

Chain evolution

Since the opening of its first store, eleven years ago in Lymm (Cheshire) by brothers Chris and Steve Shelmerdine, The Coffee House, as a brand, has tried to change the way people eat, drinks and relaxes.

In all its stores, the chain has reinvented the local coffee shop experience, basing their success on serving their own roasted coffee and high-quality hand-produced foods. When customers walk through the doors, Immerse yourself in a unique local experience, surrounded by mural art that captures and pays homage to the area's heritage.

It has been four years since the chain incorporated digital signage solutions into its stores and did so, from the first moment by the hand of the distributor TenAV and Signagelive cloud-based software, which is compatible with the digital screens from LG and Samsung that the chain has chosen to use.

Easy to set up, cloud-based content management system has allowed The Coffee House to streamline management and increase content production.

Staff no longer have to travel to replace physical menu boards and signs. They can create, Deploy and update menu boards and brand promotions in minutes, adjusting and customizing each version to suit specific store locations.

Always-On Contextual Marketing

The digitization of the stores allowed the chain to consolidate its brand, a process that, thanks to the scalability of technology, continues today.

Installing high-brightness screens 60 inches on store windows has meant a radical change, as it offers a much more profitable alternative to local advertising and leaflet distribution.

Your contextual marketing function, permanent and at any time of the year has reduced marketing costs to a minimum, bringing the brand to life through the dissemination of dynamic videos and high-resolution images, including appetizingly real photos of coffee and food.

Cloud solution

The cloud-based solution has also allowed the brand to boost the coffee shop concept, expanding its traditional role as a stronghold of the local community.

Store digital signage, For example, often used to announce town hall events, that bring together different generations of the community.

In collaboration with the community, The brand team accepts graphic material from town hall events in virtually any digital format, and schedules it for broadcast, either full screen or as part of a split screen layout.

To support operations, The store's displays are also used to advertise the chain's job offers., allowing passersby to scan QR codes on screen that take them directly to the company's career page. This is a quick and effective hiring strategy that further strengthens the chain's ties with the community..

Besides, On-screen display of QR codes supports an integrated business approach, maximizing the reach of the brand's set of digital assets by making them visible and available for use in-store.

Customers can redeem special offers and points through the loyalty application by scanning the issued QR codes with their smartphone.

It is a way to promote new coffee blends to customers and, when doing it, encourage them to venture out and try blends that are not usually available on the street.