LPG brings more than a thousand luminaires to the OMR festival 2023 of Hamburg

This great event of economy and digital marketing that is held annually in this German city has had the technology of LPG, with special prominence of its new luminaire impression X5 Compact, which was used both in the stands and for special effects at night.

the OMR festival of Hamburg has not stopped growing since its first call in the year 2011, to the point of filling in its recent edition 2023 The entire fairground of this German city, as well as numerous other locations of the same with a large number of side events, Making it the largest gathering of digital economy executives, media and marketing in Europe.

This year's edition, held a few weeks ago, Recorded more than 70.000 Participants and 1.000 Exhibitors, with an intense conference programme, Lectures, Side events and an exhibition, with eight hundred speakers in the six stages that make up OMR.

As in previous editions, PRG Germany He has been in charge of supervising several subprojects of the festival. On the one hand, Rooms, OMR's individual stages and outdoor area were supplied with 360° event technology (Rigging, kinetics, lighting, audio and video) and, on the other, in addition to the company's own exhibition stand, Team two more.

Of the approximately 3.200 moving lights supplied by PRG, More than a thousand corresponded to the manufacturer LPG, with 250 impression X4; 140 impression X4 L; 60 impression X5; 140 impression X5 Compact; 60 Highlander Wash; 50 GT-1 FL; 60 JDC1; 50 impression X4 Bar 10, and 220 Fusion X-PAR 12 Z and 60 Fusion Stick FS16 Z.

"OMR is a very demanding project," he says. Matthias Allhoff, Head of Asset Strategy/Head of Lighting Technology, PRG Germany-. The large size of the event and the fact that classic conference elements are combined in 'XXL format', with an equally large trade fair and dozens of side events, Concerts and parties sets the bar very high in terms of technical requirements".

The technical and personal effort is great: "We installed numerous teams with a lot of staff in a very short time.. At the same time, We take care of both the organizer and the presentations of individual customers at the fair; this means that each OMR is a kind of 'masterpiece'.’ for us, that we always look forward to".

Only at OMR's largest booth 2023 nearly two hundred LPG luminaires were installed, which placed special demands on its configuration and design: During the day it was the classic fair space, but at night it became a lively nightclub, and lighting had to be planned in the most versatile and flexible way.

The new luminaire X5 Compact printing of LPG played a key role in this regard. "Taking into account the deadlines and the possible load of the roof, it was not possible to install two separate lighting systems," Allhoff explains., So we planned a lighting concept capable of optimally covering both requirements. With impression X5 Compact we had, on the one hand, Very high quality white light for stand illumination during the day and, on the other, a fast moving light with good effects for the evening program".

for Oliver Schwendke, director of LPG key accounts, "This design is an example of why PRG chose the X5 series., and is where the potential of X5 Compact printing in particular is fully exploited. While by day they are used almost as a Fresnel lens, At night they transform into small effects machines.".

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