E Ink Kalley 3 transforms sustainable traffic signage in Sydney

The installation of smart outdoor traffic signage, carried out by Mercury Innovation in Sydney (Australia), consists of twelve Kaleido digital screens 3 of E Ink, powered by solar energy and zero emissions.

E Ink, pioneering company in ePaper technology, has presented the first installation of the outdoor smart traffic signage, composed of twelve screens Called 3 Outdoor, the first since they were presented on the market last April, 13.3” equipped with solar energy panels.

The project, carried out in the Australian city of Sydney by Mercury Innovation, involves the use of Kaleido digital screens 3 of E Ink as zero emission smart transport signs, thanks to solar energy, to improve sidewalk management in a sustainable way.

How do you explain Enrique Esquivel, Mercury Innovation Design Director, “This implementation marks another important step in the continued partnership with E Ink. Our years of experience in intelligent transportation systems (ITS) and extensive networks throughout this industry, along with your ePaper screens, have allowed us to offer significant improvements in road safety, where the drivers, Passengers and road authorities can respond dynamically to real situations”.

E Ink Kalley 3 Outdoor is based on ePaper color printing technology , that uses a RGB color filter array on a black and white e-paper film to create a warm and colorful display.

The operating temperature range of these displays is between -15 °C y 65 °C, allowing it to operate in extremely cold or hot areas without the need for expensive, energy-intensive heating or cooling devices, which reduces consumption.

The reflective nature of E Ink Kaleido 3 It means that the brighter the sun, the better the image will look, and a simple front light provides illumination for night viewing.

Mercury Innovation has integrated 13.3 panels″ with its casing, solar software and infrastructure to implement smart transportation systems and digital signage in cities, helping to optimize everything from curbside management to real-time traffic information. At the moment, Its digital signage network covers more than four hundred screens.

“Since energy costs are high, ePaper products are gaining momentum - notes Timothy O’Malley, vp. E Ink- UBI executive. Called 3 Outdoor was developed to meet customer needs for more sustainable signage, “that works in a variety of weather conditions for smart traffic and outdoor digital advertising”.

E Ink ePaper has the features of sunlight readability, low consumption and compatibility with solar energy systems, making it suitable as environmentally friendly outdoor signage.

The company compared the impact of ads on 32” paper, LCD and ePaper screens on carbon emissions for outdoor digital signage. And 100.000 ePaper posters run for twenty hours a day, They update their ads twenty times an hour and last five years, It is estimated that the use of ePaper will reduce CO2 emissions by 500.000 tons compared to LCDs.

E Ink is strengthening sustainability initiatives by joining international organizations committed to carbon reduction, with the ultimate goal of achieving RE100 in 2030 and net zero carbon emissions in 2040.