Quality and versatility, trends in the display market

Albert Rosal, Head of Display Hikvision Iberia, analyzes how screens have become a fundamental element for industries and users, whose technological differential lies in investment in R&D&i, manufacturing in its own facilities and demanding quality controls.

Display solutions are increasingly in demand. The screens, especially driven by development of LED technology, have become a fundamental element to offer information to users, enhance security, establish communications, create special environments…

These solutions They reach more and more industries: the scope of retail -shopping centers, large surfaces, small businesses, etc.-, in which screens have become a fundamental tool to inform about offers and influence customers' purchasing intentions; in office buildings, where the brand image is enhanced and corporate information is offered to employees and visitors; in exhibition centers, in which immersive environments can be generated; in training and convention rooms, that today cannot be understood without top-level audiovisual support; in it educational field, in which interactive displays play an increasingly important role, and more.

When we refer to display, There are two fundamental elements that make the difference: the versatility and, of course, the quality of the product.

The versatility It is achieved with a lot of research; You have to understand the needs of each client in the different sectors, what each company requires from its display solutions. And the R&D task is fundamental, because once the needs are detected, specific solutions must be developed that respond to these demands.

In the end, It is the evolution of the market and the different sectors that must determine the research and development of new products.. And companies with a fast and efficient R&D department will always enjoy a significant commercial advantage..

As for the quality, Possibly the best way to guarantee it is by producing the products in our own factories and, besides, carrying out quality controls internally. Manufacture in-house allows absolute control of all processes and ensures that the product meets certain standards, set by the manufacturer himself.

The same thing happens with quality controls.: if done internally, The company can raise the level of demand for its products as much as it considers and, that way, not depend on the actions of third parties, or outsourced levels of demand that may not be sufficient if what we want is to position ourselves as true leaders in the market..

Ultimately, It is each manufacturer that establishes its own quality standards, and the decision that each one makes in this regard will be definitive when it comes to positioning each brand in the market..
Invest in R&D, manufacture in own facilities and subjecting products to demanding quality controls requires great effort and a significant investment. But, at the same time, is a guarantee of reliability and trust that, in the medium and long term, It will be the key to the success and profitability of an activity like display, increasingly present in all areas of business.

Albert Rosal

Display Manager at Hikvision Iberia