PPDS transforms Silmäasema's image with Philips D-Line

Specialized in eye care, the finnish Eye position has installed more than two hundred Android SoC digital signage displays from Philips in forty key stores, that are managed with the Wave Controller platform of PPDS.

Founded in 1975, Eye position is a benchmark in the Finnish ophthalmological sector, con 150 shops and centers, where more than a thousand employees work, to offer a wide range of products and services specialized in vision and ocular health.

As part of a major investment and update in forty key stores for the company, Silmäasema partnered with FirstView Digital Signage, audiovisual integration specialist, y PPDS to reinvent the way you communicate with your customers, both inside and outside their establishments, in addition to offering more sustainable and profitable business practices.

To achieve these goals of Silmäasema, more than two hundred screens have been installed Philips D-Line Android SoC in all point-of-sale environments in all forty stores, replacing all existing paper communication material and introducing new branding and marketing possibilities.

Versatile and flexible enough to respond to the needs of each location and environment, PPDS Philips D-Line displays are designed for maximum impact in retail environments, with a luminosity of 500 cd/m2 for optimal viewing, even in direct sunlight.

Each of these digital communication screens is controlled and managed with the exclusive cloud platform Wave Controller de PPDS. Outside the store environment, located in the Silmäasema consultation rooms, the range of Philips T-Line 10” smart multi-touch systems.

Con Android technology, integrated camera and speakers, The capabilities of Philips T-Line 10” screens go further, with possibilities of audience measurement, flow analysis,…providing head office with more insight into how and when meeting rooms are used and leveraged.

A new era of control

To unleash all the power, versatility and intelligence of every Philips professional display, PPDS Wave Controller cloud platform is used to provide the Silmäasema team with precise levels of remote control and management of your screen fleet.

Accessible inside and outside the facilities through an intuitive and personalized interface, Wave Controller brings simplicity to installation and configuration, so that the Silmäasema team can see, manage, supervise, schedule content and control all screens remotely.

Besides, They can also manage and integrate all updates firmware and new features (including security), that can be easily activated, either by each store or collectively.

With the strategic approach Open2 de PPDS, internal content management software (CMS) FirstView has been installed directly on every Philips display along with Wave Controller, no need for external media players.

Thanks to new features added almost daily by the PPDS global software team, Silmäasema can adapt each screen down to the smallest detail. For example, They automatically turn off during specific times when they are not visible to customers or the public (or in the shop window, when the store is closed), as well as reduce or increase brightness depending on the time of day.

In addition to replace paper with digital signage, Wave Controller also introduces a number of additional benefits in terms of sustainability, such as reducing energy consumption, Prolonging the useful life of the screens and reducing trips for assistance and maintenance, which results in economic and environmental benefits.

Silmäasema officials have confirmed that Philips professional displays, together with PPDS Wave Controller, They will continue to be implemented in more company locations in the future.

“With FirstView innovating in-store digital signage with professional Philips displays we can focus on our core business.”: offer an optimal eye care experience to our customers - says Anne Rantanen, Silmäasema marketing director. Signage is visible and up to date, and staff are not distracted by searching for remote controls or having to intervene in technical issues”.

Laura Vaihinen, FirstView Digital Signage Service Director, socio de PPDS Global Partner Alliance, adds that “Wave Controller saves us time and, in our business, time is money. We can now proactively monitor screens anytime, anywhere, intervening proactively if there are problems”.