Samsung VTX transforms and streamlines the creation and management of digital signage

Designed to streamline content management of professional displays, the new Visual eXperience Transformation platform (VTX) of Samsung offers a cloud solution for flexible digital signage, efficient and safe, that can be known worldwide in WHEREAS 2024, in Barcelona.

The multinational Samsung Electronics has officially announced its platform Visual eXperience Transformation (VXT), a flexible solution for content management (CMS) cloud based that combines the resource management and remote signaling safely.

This innovative platform will be presented globally during Samsung's participation in WHEREAS 2024, of the 30 from January to 2 from February to Barcelona Gran Via Fair (pavilion 3 – estand F500), with the celebration of an event and meeting with the media.

Designed to be easy to use, this all in one solution allows companies to create and manage their digital signage in an agile and efficient way, among other possibilities.

As stated Alex Lee, vp. Visual Display Business Executive at Samsung Electronics, “migration to the cloud is an unstoppable trend. VXT is an innovative step towards that migration by making high-tech signage more accessible, regardless of where our clients are located, and easy to use”.

Samsung VXT is the new version of the CMS software MagicInfo offering an improved solution, cloud based, Designed specifically for fluid content creation and gestion of all screens in B2B environments, as LCD equipment, Led signage and The Wall.

This platform streamlines software deployment and upgrades directly from a cloud portal, eliminating the cumbersome process of manually performing updates. Device registration is designed with efficiency in mind, with a quick and secure setup via a simple six-digit pairing code.

By optimizing the operation and management of digital signage, Samsung VXT offers a versatile solution that responds to the needs of any sector (retail, hospitality, restoration, institutions or organizations).

In this sense, This platform has already received support from prominent partners, like the media network RedMedia of the American supermarket chain Hy-Vee, that uses VXT CMS solutions to manage a network of more than 10.000 samsung smart screens, like the QBR series, that have been installed in all of the company's establishments and other retail spaces (more details in Digital AV).

Intuitive content and screen management

Unlike other CMS proposals, Samsung VXT is a customized solution that allows users to create content and manage displays seamlessly and easily from a single application., for what it incorporates three modules: VXT CMS, VXT Canvas (These only work with the Chrome browser) y VXT Players.

VXT CMS: simplified content manager, with an intuitive interface that simultaneously manages content, playlists and schedules for control multiple devices in real time, to which is added his security features, like private certificates, to meet any business need.

VXT Canvas: set of creative tools under the principle summoned (what you see is what there is) so that any user can create content effortlessly and more intuitively from templates, widgets and associated companies, or according to design guides of the organizations themselves through sources, templates and stored images.

VXT Players: The VXT platform works with players based on Tizen and Android operating systems, and can also manage multiple web parts simultaneously from a single screen. Besides, A web-based virtual screen allows users to view and manage their installations and runs easily.

Samsung VXT too combine the content, third-party solutions and knowledge, like system integrators, software developers and content sources, so that users can access a wider range of content, Designed specifically for vertical use cases.

This eliminates the need for additional customization or development. (Additional paid subscription required to access pre-integrated repeatable solutions content, QUESTION) of partner companies. Among these stand out:

VXT Art: a varied library of artwork and photos quality, based on content from various museums and art galleries for use in many types of businesses, from offices to restaurants, inter alia.

Link My POS: this solution Wisar Digital Enables companies to use VXT Canvas to extract product data from the systems that manage their points of sale (POS), eliminating the need to manually enter or export data. Besides, improves overall efficiency and reduces pricing errors, which saves time and money.

Ngine Real Estate: developed jointly with I have Networks, This solution allows real estate companies display properties that are for sale or rent using VXT, without having to re-enter data when connecting directly to your platforms.

Ngine Automotive: adapted to the sector car sale or rental, motorcycles or boats, this solution, also fruit of the association with Ngine Networks, directly displays the offer by connecting directly to the screens without having to enter the information again. Messages can be posted on social networks.

Continuous control and management from anywhere

Thanks to your compatibility with desktop and mobile devices (although VXT CMS and VXT Canvas only work with the Chrome browser), Samsung VXT “revolutionizes content management because it satisfies both the advanced needs of desktop users and the convenience required by mobile device users.”. This flexibility allows them to manage their content at any time and from anywhere.”.

Additionally, The VXT platform has been designed to substantially reduce the downtime in digital signage operations. Thanks to its advanced module architecture, VXT isolates and minimizes the impact if a failure occurs and allows users to quickly resolve any outages.

Also includes a early warning tool that detects possible problems, such as sudden temperature changes or network instability, warning users before failure occurs. This translates into more peace of mind for customers., that can take preventive actions or reduce recovery time.

In the same way, the energy management tool VXT allows you to see energy consumption levels at a glance. Customers can optimize energy usage from monthly reports and adjust their settings, such as brightness amount and auto on/off schedule, depending on your needs.

Availability

During his participation in ISE 2024, Samsung will hold a world event to introduce the Visual eXperience Transformation platform (VXT), that will take place he 31 January.

Designed as an omnichannel service, VXT will be available through several subscription plans, with monthly and annual subscription options.

Users will also be able to make purchases offline through the existing B2B sales channels all over the world, and online availability will only be available initially in the United States until its international activation throughout 2024. A sixty-day free trial period is also offered before subscribing..

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