"Epson is driving immersive transformation"

This is what Graeme Davidson and Raúl Sanahuja say, Business Unit Director Video Projector and PR Manager in Epson, respectively, and it has been possible to verify in its space in WHEREAS 2024 when presenting their new projectors, with which they have created different scenarios and experiences to show all their advantages and possibilities.

After announcing it a year ago, one of the novelties of Epson during his participation in WHEREAS 2024 has been the imminent release to the market of the series of PQ projectors, with the compact, ultralight and sustainable model EB-PQ2220B, with resolution 4K and 20.000 lumens of power.

As pointed out Graeme Davidson, Bussines Unit Director Video Projector and Epson, “this 4K projector is the smallest and lightest in the world. Besides, “We have performed demonstrations that reveal how our projection can be used in different ways to improve our lives and experiences.”.

Proof of this and one of the most striking installations in the pavilion. 3 at ISE it has been a dynamic multicolor umbrella-shaped projection, “that we developed to show that our technology can do something more that others do not achieve or, Of course, they cannot do it affordably”, says Davidson.

This projection umbrella, whose theme was color festival, “based on the Portuguese AgitÁgueda Art umbrella festival and other celebrations and we thought it was a good way to show the capacity of our laser projections”.

Davidson points out that they have used six EB-PQ2220B projectors, of 20.000 lumens, to map the surface of the umbrella. “Our intention has been to create something compact and easily transportable that integrates all patented 4K Crystal Motion technology, Thermal control panel and dual microlens array, and other features of custom 4K graphics processing. Everyone is familiar with the use of immersive spaces in arts and entertainment, and it is growing very quickly”.

A strategic environment for the company for years is the educational, which in this contest has had a leading role with the impetus of the “immersive learning spaces, since it has been shown to be beneficial for children, increasingly familiar with the visual part of their education”.

Also, Davidson highlights the importance of these immersive environments in corporate spaces, “from meeting rooms to hybrid environments where you can be fully immersed, collaborate and have the experience of being in the same room”.

New learning environments

Epson's contribution to the twentieth edition of the contest has been configured in different situations and scenarios, in which the manufacturer's innovation in projection continues to be the main protagonist.

“As leaders in video projection worldwide - underlines Raúl Sanahuja, PR Manager an Epson- We wanted to represent many of these different situations and applications on the stand., like a mapping on an irregular surface in an umbrella 7 meters high through six projectors with which we managed to configure an entire storytelling around parties in which color is the protagonist throughout the world”.

Professionals have been able to learn about and see in action different immersive spaces created with Epson technology to materialize the possibilities and advantages of its use in corporate environments., educational, formative…

An element highlighted by Sanahuja is a space created with great screen 15 meters in which contents are projected “creating a semi-immersive situation in a classroom, in which it is obvious that the screens are individual and, therefore, protagonists of the isolation of students within a class, to offer a collaborative and immersive learning where students are the center, intervene and interact on those screens y, in turn, “We generate a whole series of content that involves that group”.

To show this collaborative and immersive teaching solution, three EB-770Fi ultra-short throw interactive projectors, so that students “can work on multisensory projects: image, audio and even touch components, and this is something totally revolutionary. We are promoting an exciting digital transformation that will arrive in the educational sector in a very short time and he is going to be the absolute protagonist”, concludes Sanahuja.