Cines Callao incorporates 3D videomapping into its technical infrastructure

The new solution, that will allow the creation of immersive experiences for the events held in the space of Callao Cinemas, Includes two laser projectors 20.000 lumens, connected to a system Dataton Watchout.

With the aim of creating immersive experiences that connect audiences with brands, Cisystem, one of the most emblematic buildings in the center of Madrid, has incorporated a system of three-dimensional videomapping to your technical infrastructure.

It has a projection system interior that goes beyond the limits of the conventional screen, since it covers extensive areas within the main hall of the cinema (the room 1) giving rise to unique immersive experiences. This innovation will add distinctive value to any event held at the facilities of Callao City Lights.

The experience will be materialized through a three-dimensional projection that will captivate the viewer, impacting all the walls and part of the ceiling of the room. 1, exponentially enhancing the audiovisual and creative capabilities with which agencies can work.

To carry out this vision, Callao City Lights has chosen to have the creative collaboration of Maramura, specialized production company that was already working with the company in the creation of 3D actions on the screens of its facades and simulated outdoor advertising.

The experience will be possible thanks to the installation of a new projection infrastructure, which includes two laser projectors 20.000 lumens, connected to a system Dataton Watchout. This software makes it possible to project images on various surfaces without perceptible distortions, guaranteeing optimal visual quality.

“This novelty that we have just incorporated is another example of the commitment that Cines Callao has to offer extraordinary and memorable experiences to its customers.. “One more step in our constant commitment to innovation and excellence in all the company's business lines”, points out Sergio Gomez, event director of Callao City Lights.

This technological incorporation is added to the recent remodeling, both inside and outside, from Callao Cinemas, which has experienced significant improvements in aspects such as the renovation of seats, ladder repair, optimization of acoustic performance and complete restoration of the exterior façade, among other substantial improvements.