MMD and AOC confirm their differential and value as specialists in monitors

With a strategy based on innovation and value, the broadest portfolio of monitors on the market and growth currently in positive and upward numbers, the business of MMD y AOC It is a reference in Spain.

As part of its annual event Parners Summit in Madrid, those responsible for the business divisions of the Chinese technology group VAT specialized in monitors: AOC y MMD, corporate brand of this market segment Philips, have explained the balance of the fiscal year 2023 and the strategy to follow, which is accompanied by important developments for B2B environments, B2C y gaming.

Although the monitor segment in Europe suffered last year, with negative figures for both brands, Thomas Shade, vp. the MMD & AOC not EMEA (in the right image), noted that the first quarter of 2024 has put the numbers “in green” again, to the point of placing MMD Philips and AOC in second position in this market.

This rebound, thanks to the joint sales of both companies, “will remain stable in the coming years, since the lack of equipment and, mainly, of components”, Shade pointed out..

In this line, Antonio Valiente, who just a year ago assumed the regional sales direction of AOC and MMD in Iberia (more details in Digital AV), He detailed that 2023 “It has been peculiar, a year to correct the business, after the high growth we had during the pandemic and the lack of components”.

Specifically, the business of both brands in Spain has been recovering until achieving a increase of 9% in year-on-year terms, a percentage that Valiente predicts will rise somewhat more and remain stable during the current year.

Besides, the market share in Iberia is located in the first quarter of 2024 in it 18%, “which puts us in first position and shows that the market recognizes us as a specialist in monitors”, Brave states.,

The elements that have materialized this recognition are based on “having the broadest portfolio in the industry -This manager emphasizes, with a trade policy through the channel what, according to Context, has also been very good and solid, which has translated into growth in value segments and they have positioned us as the reference manufacturer of monitors”.

Innovation and value

The company's strategy involves positioning itself in segments of innovation and high commercial margin, in which the monitors gaming high end, con refreshment levels above the 240 Hz; los large formats, con 21:9 y 32:9; las pantallas miniLed, OLED, QDOLed, the resolution 4K, along with the Smart equipment, that offer greater connectivity with docking integrated, they set the tone.

“Our continuous efforts to continue launching increasingly innovative monitor models on the market, both at the level of image quality as well as energy efficiency and ergonomics -adds Brave-, and capable of satisfying the needs of any user, “They are being rewarded with a positive performance of the business”.

In addition to new equipment in all lines of business, One of the company's new features is its entry into the graphic design segment, with the new U3 Graphic Pro, in formats of 27 a 32”, that integrates the software Calman Ready, “so that the user can adjust the monitor, tune it as you want, to your needs, with the incorporation of docking functionalities”, explains Carlos Sanchez, product management Europe.