DigiTaxi transforms advertising in this transport with AI and big data

The companies Big Screen, next to Screensor Tech and the software Deneva of ICON Multimedia have shaped DigiTaxi, a pioneering digitalization project in urban transport that offers a new advertising support, personalized and geolocated, to improve the experience of passengers and advertisers.

Madrid has been the first enclave in which it begins DigiTaxi, an innovative project digitization in urban transport and personalized advertising inside that they have made in collaboration Big Screen, responsible for the exploitation and management of advertising spaces; Screensor Tech, solution integrator, e ICON Multimedia with your software Deneva as a technological partner for content management and audience measurement.

This project offers advertisers the possibility of making advertising campaigns, segmented and geolocated, inside some taxis in Madrid thanks to the use of artificial intelligence technologies and big data.

This new advertising medium inside taxis is configured in digital screens, equipped with Deneva software from the ICON Multimedia company, to offer personalized and geolocated commercial advertisements, improving passenger experience and effectiveness for advertisers.

With this software implemented on the screens, High attention from passengers is not only guaranteed through personalized advertising content, but also collects accurate data through audience measurement to be able to profile targets, always respecting the privacy of passengers.

“The integration of our digital signage software in taxis not only improves the passenger experience, but also opens new opportunities for advertisers - he assures Juan Carlos Martin, commercial director of Deneva-. This is another step in the transportation sector, where we already have extensive background, and whose tendency is unification of multimodal transportation in a single content management platform. That's why, “We are moving towards a more fluid and efficient integration of different modes of transport under a single technological solution”.

The initial deployment of DigiTaxi began successfully last June in Madrid, where the first units have been installed in strategically selected taxi fleets. Given the positive results, is planned extend this innovative advertising system to the main cities of Spain, in a planned expansion process, to reach more than six hundred screens in the coming months.

As pointed out Martha Rodriguez, General Director of Big Screen, “This project represents an evolution in our advertising offer, where much of our heritage is digital. With this new model in a location premium such as taxis and with the possibility of customizing the content, we go further when it comes to reaching customers by advertisers, offering a personalized experience according to the type of audience”.

To Miguel Grañena, CEO of Screensor, “The digitization of taxis in Madrid represents a unique opportunity to maximize the potential of advertising spaces in urban transport. Besides, thanks to precise audience measurement and optimized advertising segmentation, we can offer our clients more effective and targeted campaigns. This pilot project in Madrid is just the first step, and we are eager to expand this innovative solution to other cities in the near future”.

With this initiative, These technological partners “reaffirm their commitment to innovation in the field of digital signage applied to the transportation sector.”, using audience measurement, big data and artificial intelligence to provide advanced technological solutions. Advertising in urban transportation is undergoing an unprecedented transformation, managing to be at the forefront of this relevant change., bringing the future of advertising to an already present reality”.