Trison Necsum creates new immersive AV experience at Max Center

‘Wild Jungle’ es la innovadora experiencia audiovisual para la que el centro comercial Max Center ha confiado de nuevo en el equipo de Trison Necsum y sorprender a sus visitantes: una selva que cobra vida en su gran pantalla digital de 25 million pixels.

Situado en la localidad vizcaína de Baracaldo y gestionado por Sonae Sierra, he centro comercial Max Center sigue innovando con la última tecnología para ofrecer a sus visitantes un espacio diferencial para sus compras, ocio y cultura y restauración.

La última incorporación para que sus visitantes disfruten de una experiencia audiovisual única y sorprendente es Wild Jungle, “en la que la selva cobra vida en una gran pantalla digital, donde un tigre y un gorila amenazan a los espectadores, challenging the limits of the visual”, como señalan sus responsables.

This new immersive experience, located in the so-called Central Plaza of Max Center, combines the latest technology with a dynamic show on a digital screen, in large format totem format, of 17 meters high and 9,5 wide, that offers a visual surface of 150 m2 and one resolution of 25 million pixels.

Designed by Trison Necsum, This huge digital screen and the content that simulates 3D has received prestigious international awards since its installation (more data in Digital AV) and those responsible for Max Center have once again trusted this company to create Wild Jungle.

The experience begins when an imposing gate opens on this large Max Center screen to reveal a lush jungle. Among the dense vegetation, one of them, a tiger and a gorilla emerge among nature and, thanks to audiovisual technology, they seem to come out of it to approach the surprised visitors. A unique sensory experience that blurs the lines between real and virtual.

This spectacular project at Max Center is the work of the team of Spanish integrator Trison Necsum, a collective of artistic and digital designers that brings together talent from different parts of the world and whose works have been internationally recognized with more than thirty awards in cities such as Los Angeles, Shanghai, New York or Amsterdam, among others.