LG and Atlético de Madrid enhance the stadium with 2.000 m2 of Led screens

The technological core is the 'Sky Ribbon', a second 'digital skin' of 2.000 m² Led slats, custom designed by LG Electronics, that is integrated into the iconic elliptical roof of the stadium Atlético de Madrid and that it will be operational before the end of the season.

Technology and sport have come together again in the new collaboration between LG Electronics Spain and the Atlético de Madrid to modernize the rojiblanco stadium, now Riyadh Air Metropolitano, with the installation of Sky Ribbon on its iconic oval-shaped cover (like the rendered image above), along with new Led screens inside and outside.

This technological alliance, that yesterday they presented in the stadium before the media Jaime de Jaraiz, president and CEO of LG Spain, y Enrique Cerezo, club president, with the delivery of a commemorative t-shirt, materialized last July (as already mentioned Digital AV) with the aim of “bringing innovation and creating memorable experiences not only in the stadium, but also in the future Sports City”.

As Jaime de Jaraiz stated, "thatThe most ambitious project developed by LG to date in the sports field; a real technological challenge with the delivery of more than 2.000 m² of custom-made Led screens, High performance and image quality, to guarantee fans and visitors a 360º visual spectacle with the installation of Sky Ribbon, in line with our motto Life´s Good”.

Unique 360º visual spectacle

Qualified by both parties as a unique technology that will be installed for the first time in a stadium, The core of this innovation is the Sky Ribbon, a digital complement of 400 meters in length and 4 height of vertical LED meshes, which are currently built and tested at LG's Korean factory.

How do you explain René Abril, director of technology and digital development at Atlético de Madrid, "he Sky Ribbon It is not comparable to any other element that has been seen in a stadium, It's something unique, because it's like a digital second skin that complements our cover, which is our iconic element, and? is flexibly integrated into it”.

Its planning and design has been a real engineering challenge in all its aspects. “The elliptical shape of our roof, with a very special morphology and that moves a lot, has converted the development of Sky Ribbon in an arduous engineering challenge - says Abril -. We have made wind tunnel tests; checked its permeability; your weight so that it would not affect what is already installed and its total visibility for fans. An impressive custom design”.

This manager points out that these are not standard LED screens in terms of design and pixel pitch, “son very flexible vertical sheets that will be installed on the cover as if it were a scarf that is being sewn and adapting to the shape of the oval; a digital sticker 400 meters of length of Led mesh with a shine of 7.500 nits”.

The forecast is that the Sky Ribbon, which passes its latest tests and is being built at LG's headquarters in Korea, this available before the season ends so that fans and visitors can enjoy it as soon as possible.

Besides, the modernization project of the Atlético de Madrid stadium, in which LG is again club sponsor for the next two seasons, extends to its interior and exterior, as well as the future projects of the City of Sports.

Custom LED technology

In addition to the Sky Ribbon as a flagship element of the stadium renovation, LG's collaboration with Atlético de Madrid covers more areas. Specifically, outside they will be installed, in cylindrical concrete columns, Four high-brightness circular Led displays and image quality to welcome fans and visitors upon arrival.

These outdoor LEDs have IP65 certification to withstand inclement weather and high luminosity to show images of the club, information and commercial messages with different light conditions. All teams have different maintenance systems so that, in case it is necessary, club operators have easy access to them.

Crowning the puerta 34 from the stadium a screen will be installed Led, type banner, of 45 m², with a design that will integrate perfectly with the architecture of that area of ​​the venue.

The LG experience too will spread inside. So, the press room of the club will have a Led screen with higher image quality, while the locker room tunnel, neuralgic point of the previous matches, will come to life with an installation of new Led panels that will cover the walls and the exit arch to the field, immersing players in the passion of football from the moment they step on the pitch.

All LG Led screens installed in the stadium have refresh rates greater than or equal to 3,840Hz to avoid any type of flickering in television broadcasts, offering a fluid and clear image for both attendees and spectators following the game from home.

Besides, los redundancy drivers They guarantee the uninterrupted operation of the Led screens, thus guaranteeing an optimal visual experience at all times.

Shared values ​​and passion

As Jaime de Jaraiz and Enrique Cerezo agreed in their presentation, "This alliance is beyond a simple commercial agreement. It is the union of two entities that share a same vision of the world, where technology and passion merge to create extraordinary experiences. Together, we will demonstrate that we share the values ​​that inspire our philosophy Life’s Good, that affirms that life can be wonderful, especially when it is lived with intensity and emotion”.

With this objective, red and white fans and visitors will enjoy a immersive sensory experience inside and outside the stadium thanks to the installation of more than 2.000 m² of high-performance Led screens, custom designed by LG for this unique project.

This way, will reinforce the symphony of light and color of a venue that already has, since its inauguration, in 2017, with a Ribbon Board 360º in his stands, which made it the first football stadium in Spain to use this technology, as already analyzed this diary, as well as four video markers.