Ingram Micro materializes the transformation of distribution in its Symposium

The Xvantage intelligent platform and the technological commitment integrated into 360º products, solutions and services operational in a real environment, with the Xperience Center as a reference, focus the vision that Ingram Micro offers the channel to transform and face the future.

Con 2.500 registered customers, eighty exhibitors and a care presentation program to know the needs and trends in products, solutions and services in the market have fulfilled the motto of Refining the distribution market of the Symposium 2024, that once again consolidates the strategy for and through the channel that the wholesaler Ingram Micro does every year.

The 212nd edition of the Symposium, which was held yesterday in one of the pavilions of Barcelona Gran Via Fair, This year has had a special focus on training “with more than forty presentations on topics that affect the channel, like him Kit Digital, AI or our plataforma Xvantage. Besides, “We have launched an App to facilitate the organization or holding meetings”, explains Joseph Hilari, Ingram Micro marketing director.

The analysis of the wholesale market carried out by the Ingram Micro management team in Spain on the occasion of this meeting has as its common denominator “one year 2024 complicated, with the first two quarters of decrease, but what since August he has been recovering -points out Jaime Soler, vp. y country chief executive Iberia-, and we trust that it will continue in the last quarter and during 2025, as happens in other European countries, which is a good indicator of the health of the market”.

With many challenges still to be achieved, “like the digitization of companies”, Soler reaffirms the Xvantage value, "a groundbreaking proposal to transform ourselves into a platform company, in an ecosystem that connects the channel, manufacturers and employees themselves by Ingram Micro, to streamline operations and be more efficient and faster to boost sales and adapted to the market”.

To achieve, “It is vital to listen to and respond to manufacturers and customers, con easy and convenient integrations that streamline processes in real time, for what we have developed personalized access according to your profile and in a single order, In addition to the launch of Xvantage Privilege Club, for those customers with high order traffic, in which they are already 3.000 distributors and will grow to 5.000 at the end of the year or in January”.

Security and digital workspace

“The wholesaler has a insider view of the market, to monitor trends and developments of manufacturers and more than 10.000 integrators of different profiles”, points out Alberto Pascual, CEO of Ingram Micro.

In this framework, the cybersecurity area, in which a lot has been invested, also evolves “and the market has changed to a vision of security as something integral, where SIX It is an unstoppable trend, Therefore, companies have begun to adapt to the new European cybersecurity guidelines., physical security and resilience”, points out.

The wholesaler's proposal in this comprehensive vision of cybersecurity and physical security focuses on your partner Axis Communications, “which is the de facto standard for it, with video surveillance cameras that are incorporated as sensors to prevent threats”, Soler emphasizes.

The space of digital work continues to evolve also, “Companies have continued to invest, after the rise of this market during the pandemic, in new tools that promote productivity and hybrid work thanks to AI”.

ProAV Division & USCC

Since its beginnings in the wholesale business, and despite being still small, the division that coordinates Alex Rincon, ProAV & UCC Business Manager of Ingram Micro Spain, is already composed of twenty people and brings considerable benefits, not confirmed by those responsible, that can be located around the 54 million euros currently, of which 7 million would correspond to all-in-one Led visual systems.

In the ProAV and unified communications area of ​​the Symposium, las Led screens Philips Professional Displays – PPDS, LG y Samsung have been the demands of the division, that were complemented by the professional supports for visual equipment Vogel’s, with its customizable dvLed Connect-it solution and Signature TVM model 7675 Pro, and the latest developments of Neomounts.

“We offer integrated AV solutions 360 to support the channel and help you in your projects, with an sengineering support both at the installation and services level so that it reaches the end customer more quickly and easily, It must be taken into account that of the canal IT company, and 20% corresponds to the SMB market, to the small and medium distributor”.

The proposal of Philips at the Symposium 2024 has been a Led screen 1.2 pixel pitch in 55”, with COB technology and a shine of 700 nits, of the model Unite 7012 to crear videowall 2×2 110”, the most used in the SMB distribution channel, that respond to the trend of migration of this type of video wall to two LED screens that are installed in less than an hour and with a very competitive price, which has boosted sales”, explains Rincón.

Samsung showed attendees its iconic Led all in one The Wall, in this case in format 110” and pixel pitch 1.5 and also with COB technology, regarding the SMD option and high dynamic range (HDR) from LG with its 136” LAEC015 Led screen, also in high demand on the channel.

In this positive growth of the ProAV division & UCC, the corporate market has been fundamental, “where we are close to the triple digit in billing, something brutal compared to other verticals; followed by him educational environment, mainly due to the number of contracts awarded with the screens of our partners and our VSeven interactive teams, and from some other manufacturers that we are incorporating into our portfolio”.

Besides, The company will soon announce the closing of the contract with the company Smart Technologies, and it is in negotiations with two more, an important Chinese multinational of LED screens and other audio screens.

Rincón highlights the business value achieved with manufacturers of unified communications systems for meeting rooms, conferences and hybrid workspaces, in which video conferencing cameras cameras Logitech, Poly by HP y Jabra, along with wireless conference system Barco ClickShare, as well as audio equipment and acoustic barriers were displayed in the exhibition area of ​​the Symposium.

Xperience Center as a business success

In just one year since its launch (more details in Digital AV), coinciding with the move of Ingram Micro to new offices in Viladecans (Barcelona), Xperience Center has become a successful AV and UCC technological proposal in 360º, training and service for the channel, manufacturers and employees, in a real production environment.

As Alex Rincón emphasizes, “X Perient one of our greatest successes; a complex and risky bet for and through the channel, in which Ingram Micro has been the first to integrate different technologies ProAV and UCC from our manufacturers in a real production environment, with a hybrid work model for the associate, in which we facilitate the integration for your projects and your prescription, with the best representation of the technological innovation from our manufacturers, and with an environment of regulated and non-regulated training”.

At the moment, Xperience Center has the integrated and operational technological proposal of twenty-five ProAV and UCC brands, "at We will add three more to our portfolio, one already closed with Smart Technologies, and two in which we are in advanced negotiations with an audiovisual multinational and another in the audio environment”.

Like real production environment, Xperience Center continues to evolve with new developments from manufacturers and companies that will join the portfolio of this division. “We are making the first transition, with the introduction of display systems 21:9 and the new additions. Besides, we are providing technology to the Madrid offices to replicate the success we have had in Barcelona”.

Specifically, Ricón materializes the success of Xperience Center in the eighteen months of operation: “We have received more than 450 customers, con 56 end customers, and we can say that the 100% have been closed with joint projects with the channel distribution, of which we are very proud”.

Precisely, Ricón highlights the LED installed in front of the exhibition on the occasion of the America’s Cup which is celebrated in Barcelona, a project in which the ProAV division & Ingram Micro's UCC has been involved.