Brian Solis, futuristic AI, will give the ISE opening speech 2025

'Towards a new era of exponential growth driven by AI' is the title of the presentation with which Brian Solis, renowned digital analyst, author and visionary, will open the edition 2025 of WHEREAS, which will take place in Barcelona next 4 February.

The opening speech of WHEREAS 2025, that will be celebrated of the 4 al 7 February in Barcelona Gran Via Fair, will be carried out by Brian Solis, known for his deep knowledge at the intersection of technology, business and culture, who will share his vision on How the professional audiovisual and systems integration industry can change and innovate through the latest advances in artificial intelligence (IA).

Brian Solis, global director of cloud platform innovation ServiceNow, was named Top AI Leader 2024 by Rethink Retail, recognizing it as pioneer in the integration of artificial intelligence. He is also the author of more than sixty industry reference publications and eight books that explore disruptive trends., corporate innovation, business transformation and consumer behavior.

Solis' research has analyzed (and anticipated) the digital impact on business and society, helping companies and industries change and innovate with purpose and positive results.

As ISE evolves its meeting with the industry with new experiences, and whose registration is already open, a renewed content program and a strong focus on AI, Solis' opening speech promises to be a essential event for attendees who want to discover why now is the time for business leaders to rethink their organizations for a future defined by this technology.

In his opening speech at ISE 2025 –Towards a new era of exponential growth powered by AI-, Solis will explore the future of technological development, Opportunities and challenges for AVPro and systems integration business, and the role that each one plays in building the future.

You'll also delve into why automation has become the standard instead of the goal., why the augmentation is key to differentiating companies and how leaders can develop the mindset needed to unlock the potential of becoming an exponentially growing AI-focused organization..

The speech will address critical points of the industry, like inertia, loss of business contact and outdated systems, offering solutions that restore connections and drive progress.

“I am very excited and inspired to explore the possibilities that AI creates for AVPro leaders and systems integration,” said Solis.. Although there is much uncertainty and challenges ahead, I prefer to see the future through an optimistic lens. Together we will learn to find clarity in the unknown and lead the way for all to follow.. See you in Barcelona”.

Mike Blackman, general director of Integrated Systems Events, has added: “We are delighted to announce that Brian Solis will be our keynote speaker opening. AI is a key topic for the global systems integration and audiovisual industry, and presents enormous opportunities and challenges. “His experience as a futurist and business leader puts him in a unique position to share his ideas with our ISE community.”.