Uniguest helps update digital signage at Belsfast's SSE Arena

This sports stadium, team headquarters Belfast Giants, more than 150 screens, using media player Uniguest SP1, a device created in partnership with BrightSign, powered by its Tripleplay software platform.

With capacity for 11.000 spectators, he SSE Arena de Belfast It is presented as a multipurpose space that functions as the home of the ice hockey team Belfast Giants and hosts numerous live music events, comedy and art. To respond to the latest update in its digital signage infrastructure, the Uniguest technology.

It is a venue that has consistently offered sensible and simple innovations since its inauguration in the year 2000. With a focus on the fan experience and providing an attractive and entertaining atmosphere, Northern Ireland's largest live event venue has been getting better and better over time, with technology as the central axis of that impulse.

After an initial implementation of digital signage in 2015, during a major renovation project, the SSE Arena has seen its confidence in technology and its benefits grow, to both support revenue generation and enhance the fan experience.

As part of a holistic approach to improve stadium experience and operational performance, digital signage is now an integral tool. Whether through generating additional income, optimizing operational processes or incorporating a modern look, Uniguest's digital signage has responded to the requirements.

“Since we implemented the solution, our food sales, bebidas y productos han aumentado y la señalización digital juega un papel importante. Fans are more aware when we launch special offers and discounts and we can communicate this through the screens of digital signage. This alone has helped tremendously., creating tangible benefits for us as a company”, explains Clara Killen, director of digital experience at the SSE Arena.

Claire Cosgrave, Associate Director of Experience at SSE Arena, add: “We rely heavily on digital signage to fulfill several key areas for our business.. There are the operational benefits. At events held at the stadium, We use screens to provide health and safety information, and directional signage. We also do it to offer our commercial and brand sponsorship activations, so that we can show who our sponsors are or promote commercial packages and offers”.

An obvious benefit, but often overlooked, of digital signage is that it is a creative media platform, a solution that allows the venue's operational team to take advantage of their imagination.

A very popular addition to the stadium's game day repertoire is its 'Chamber Wheel'. By using the ability to overlay graphics on live video streams, esta selecciona un baile, like Bongo Cam, Dance Cam or Karaoke Cam, and shows live, low-latency footage of fans in the stadium dancing, singing or playing bongos on the giant screens.

“Moving with the times and changing the design and configuration of our digital signage has allowed us to be more creative and more engaging with our content.. Instead of having static menu boards, we have menu boards that come to life, where we can change products and prices, and be flexible with that. As we have evolved, “We have decided to adapt to the new times and ensure that we are using digital signage to its full potential.”, comments Clara Killen, director of digital experience at the SSE Arena.

Besides, the content created by the Arena team that is displayed on the Led screens and in those distributed throughout the venue, it has helped boost awareness of its brand through social networks..

“We have also noticed that, from where we installed new extendable screens in the lobby, organically, fans started standing under the screens and taking selfies when the screen above shows which artist was playing that night or the Giants. Then, They use that to tag themselves in the Arena, they use it on their social media platforms and, almost by chance, this started to become an element “instagrameable” that we hadn't really appreciated what could happen with screens”, adds Claire Cosgrave.

The SSE Arena has implemented more than 150 screens, using the reproductor multimedia Uniguest SP1, a device created in partnership with BrightSign, powered by its Tripleplay software platform. The stadium content team uses technology to deliver IPTV broadcasts safe, from Uniguest low latency encoders, and complex digital signage content to each screen individually or in groups.