Luis M. Batuecas (PPDS): “We are living in a moment of change in LED technology.”

From his responsibility as Iberia sales manager in Philips, Luis Miguel Batuecas explains the complete and versatile proposal on dvLed screens, signage, of hospitality and digital ink that have captured the interest of professionals in WHEREAS 2025, and his “commitment to the channel to continue innovating and growing in projects”.

With a renewed design and a surface of 344 m2, the stand of Philips in WHEREAS 2025 has been a center of attraction, digital activity and entertainment, configured in zones, to “make it very useful for all the professionals who visit us”, explains Luis Miguel Batuecas, sales manager Iberia.

With this premise, The company has highlighted the evolution and effort to respond to the needs of all verticals with a complete and versatile proposal of solutions, “so much of signage display, as Led for indoor and outdoor and All in One (AIO), interactive, monitors…”

Batuecas highlights that in terms of innovations signage display refers, “we continue with our determined commitment to digital ink, with our Philips Tableaux as referents, in 13” formats, 25” y 32”. All these solutions are eco-sustainable, with zero consumption”.

The proposal in the Led range focuses, as this person adds, “in demonstrating that Philips already comes with a complete offer, both for indoor como para outdoor y all-in-one“.

In this line, Philips' innovation in hospitality solutions is marked by “our consolidation as the most advanced and best product for hotel entertainment, thanks to our products Android TV and after five years of collaboration with Google Cast”, Batuecas assures.

In the edition 2025 from ISE, The company has also wanted to consolidate its brand image, with the announcement of renewal of sponsorship with the team Oracle Red Bull Racing (more details in Digital AV).

“At Philips Professional Displays we believe that We are in an exciting moment in the sector; we are living a moment of change in Led technology going from SMD to COB, as well as with the appearance of the Disruptive color digital ink technology with Tableaux”.

The main verticals in which the company is currently working are “retail, museum, to the point that in our stand we practically emulate a museum, y, of course, corporate, hotels and sports stadiums, where we are working hard. The latest projects that the company is focusing on are also related to the field of transportation., both rail and air.

Batuecas also emphasizes that “we are a company made up of people, and we are very interested develop the channel and professionalize the sector increasingly. Our commitment is to 100% with the channel and in its accompaniment, from both the integrators and our distributors, when carrying out projects and prescriptions and we move forward!”

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