LG visually transforms Barcelona with the first outdoor LED screen

Already an avant-garde element of Barcelona's urban landscape, Outdoor LED technology LG Electronics It has transcended not only for materializing the first and only screen of its kind in the city, designed on the occasion of the 37th edition of the America's Cup, but for its innovation in high definition and brightness to display isometric content, that captures attention and surprises the audience.

The technology LED Outdoor of LG Electronics has been shining for a few months on the exterior of the IMAX building in Barcelona's Port Vell, that he hosted America's Cup Experience, to deliver a dynamic visual experience of more than 200 m² of surface area which is a milestone in the transformation of its urban landscape, since it is the first and only outdoor LED screen in the city.

Developed by LG on the occasion of the 37th edition of the America's Cup and one of the innovations that the company has shown during its recent participation in ISE 2025, This spectacular large-format outdoor professional LED display displays content around this legendary sailing competition, while opening New possibilities for Visual communication with passers-by in public space.

Visual experience in the urban environment

This project, which materialized precisely in the edition 2024 of ISE in Barcelona, has not only provided a new Digital experience in high definition To sailing enthusiasts, with Detailed information to follow the excitement of the teams America's Cup participants, but Citizens and tourists of this city have integrated as part of the landscape urban in which it is located.

As he assures Guillermo Calvo, Director Business Solutions at LG UK, "We are very proud to do our bit so that Barcelona continues to be a showcase for European innovation thanks to this outdoor LED screen, what showcases all the technological avant-garde of our company”.

This innovative project with the outdoor LED technology developed by LG has had the integration of the company Led Dream Group, certified partner of the manufacturer in Spain.

The installation of this Led screen, "It is a milestone in itself," Calvo stresses, as it allows us to make our philosophy a reality Life's Good by proposing a new form of relationship and interaction with the city, in addition to being the ideal support to enjoy great experiences such as the America's Cup".

An innovative 'window to Barcelona'

The installation of this large outdoor LED screen from LG has visually transformed the space of the city, to the point of being known as 'the window to Barcelona', not only because it is a differential in the visual experience in the public environment, but also because of its technological characteristics.

In this last aspect, this screen LED Outdoor de LG with resolution close to 4K It has a pixel pitch of 6,66 mm, with a Adjustable brightness up to 6.000 Nits, which guarantees optimal image quality both during the day, in direct sunlight, Like at night, to offer visual communication to the audience No interruptions.

Thanks to the Pixel6 Led SMD technology of the screen, a Isometric content in which the images seem to come out of the same; one Simulation Effect 3D which is visible both from the base of the screen and from various nearby points, such as the busy Paseo Colón in Barcelona.

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