LG visually transforms Barcelona with the first outdoor LED screen

Already converted into an avant-garde element of the urban landscape of Barcelona, outdoor LED technology LG Electronics has transcended not only for materializing the first and only screen of this type in the city, designed for the 37th edition of the America's Cup, but for its innovation in high definition and brightness to display isometric content, that captures attention and surprises the audience.

The technology LED Outdoor of LG Electronics It has been shining for a few months outside the IMAX building in Port Vell in Barcelona, that welcomed America’s Cup Experience, to deliver a dynamic viewing experience of more than 200 m² of surface area which represents a milestone in the transformation of its urban landscape, when it comes to the first and only outdoor Led screen in the city.

Developed by LG on the occasion of the 37th edition of the America’s Cup and one of the innovations that the company has shown during its recent participation in WHEREAS 2025, This spectacular large-format outdoor LED professional screen shows content around this legendary sailing competition., while opening new possibilities for visual communication with passersby in public space.

Visual experience in the urban environment

This project, which materialized precisely in the edition 2024 from ISE in Barcelona, has not only provided a new high definition digital experience to sailing fans, con detailed information to follow the excitement of the teams participants in America’s Cup, but citizens and tourists of this city they have integrated as part of the landscape urban in which it is located.

As he assures Guillermo Calvo, Director Business Solutions en LG Spain, “We are very proud to contribute our grain of sand so that Barcelona continues to be a showcase of European innovation thanks to this outdoor LED screen, what exhibits all the technological cutting edge of our company”.

This innovative project with outdoor Led technology developed by LG has had the integration of the company Led Dream Group, certified partner in Spain of the manufacturer.

The installation of this Led screen, “It is a milestone in itself,” Calvo emphasizes., since it allows us to make our philosophy a reality Life’s Good when raising a new form of relationship and interaction with the city, in addition to being the ideal support to enjoy great experiences like the America's Cup.".

An innovative 'window to Barcelona'

The installation of this large LG outdoor Led screen has visually transformed the city space, to the point of being known as 'the window to Barcelona', not only because it is a differential in the visual experience in the public environment, but for its technological characteristics.

In this last aspect, this screen LED Outdoor the LG with resolution close to 4K has a pixel pitch 6,66 mm, with a Adjustable brightness up to 6.000 nits, which guarantees optimal image quality both during the day, in direct sunlight, like at night, to offer visual communication to the audience without interruptions.

Thanks to the SMD Led Pixel6 technology from the screen, has been created a isometric content in which the images seem to come out of it; and simulation effect 3D which is visible both from the base of the screen and from several nearby points, like Barcelona's busy Paseo Colón.