M-Cube personalizes the digital experience in the Dolce store&Gabbana in Saudi Arabia

Three large curved Led screens and a four-sided column, all with pixel pitch 1,9 mm and connected to a content management system in real time, configure the digital project that M-Cube has customized for this luxury brand's flagship store in Diriyah.

The evolution of digital customer experience design in the luxury sector is transforming the way brands interact with their customers. High-end boutiques no longer focus solely on aesthetics: now require a seamless digital integration to improve the visitor's journey through the establishment.

With this objective, the luxury brand store Dolce&Gabbana Driyah (Saudi Arabia), has trusted M-Cube, specialist in the development of personalized digital experiences for high-end brands, to design and install Led screens that integrate harmoniously with the sophisticated architecture of the boutique, circular design.

This new boutique, the largest of Dolce&Gabbana in the Gulf region, plays a key role in Bujairi Terrace, a luxury shopping destination developed under the program Vision 2030 from Saudi Arabia.

The store offers an immersive experience with exclusive fashion collections, jeweler's, fragrances and an area called Café Dolce&Gabbana, the first of its kind in the region. Thanks to your involvement from the early stages of the project, M-Cube managed to combine technology and luxury, elevating the shopping experience without compromising the brand's iconic elegance.

Customized digital solutions

The boutique's circular design featured a technical challenge for the installation of visual systems, since it required the integration of customized digital Led screens that complemented its curved architecture..

Added to this was the logistics management of a large-scale facility in Saudi Arabia, which M-Cube coordinated with local partners to ensure compliance with architectural restrictions and respond to last-minute modifications requested by Dolce senior management&Gabbana.

This is what he points out Luca Violato, stores & properties and Dolce&Gabbana: “M-Cube designed, supplied and installed all the Led walls in our Diriyah boutique. His team also handled the complex logistics in Saudi Arabia with great efficiency.. They were highly proactive, ensuring smooth execution, “despite the challenges of last-minute modifications”.

From the entrance of the boutique to the central areas, Led display digital elements enhance Dolce's environmental narrative&Gabbana, with an immersive tour of the store, “in which technology reinforces the presence of the brand without losing its luxurious atmosphere”.

In this sense, a key feature of the project, as they point out from M-Cube, has been the seamless integration of digital content in the boutique environment, which has high resolution screens in strategic locations, included three curved Led walls (with dimensions of 1×4,2 metros, of 2×4,2 m and 4.2×4,2 m) configured to follow the architectural design of the store.

Besides, a four-sided Led column (each of 1×3,5 metros) increases visibility and interaction with customers. All screens have a pixel pitch 1,9 mm.

Each visual element installed in the store is connected to a real-time content management system, which allows Dolce&Gabbana dynamically adapt his digital messages.