Harman Elevates the Audio Experience for Nascar Fans

As a technological partner of the circuits of this racing competition, Harman will bring best-in-class sound to fans, with the installation of professional systems from its main brands.

With the aim of offering a differential sound experience in the circuits of the Nascar (National Stock Auto Racing Association), in the United States, Harman Professional Solutions will contribute as technology partner to design and install integrated audio systems of their brands, like the speakers JBL Professional, amplifiers Crown and digital signal processing BSS, inter alia.

Through this technological partnership, “Harman's experience and product offering will help elevate the quality of sound for racing fans on the Nascar circuits.”, as improvements are required in any of the fourteen locations it owns.”.

In addition to the main outer areas of the circuits, Nascar headquarters have numerous interior spaces where intelligibility and high-quality audio are essential for advertisements, broadcast and music coverage.

“JBL and Nascar are two iconic brands that were founded just two years apart in the 1990s. 1940, and now they will work together to improve one of the most exciting and best-attended sports in the world.”, has pointed out Brian Divine, president of Harman Professional Solutions”.

On any given day of the competition, “Thousands of fans around the world experience audio through a JBL system,” adds Divine., “And we are delighted to collaborate with Nascar through this technological partnership to bring them even closer to the action through superior sound.”.

Founded in 1948, Nascar is the main body of stock automobile racing in the United States and manages fourteen circuits, incluyendo Daytona International Speedway, Talladega Superspeedway, Michigan International Speedway, Phoenix Raceway, inter alia.

As he assures John Martin, vp. and chief technology officer of Nascar, “with millions of fans attending events in person each year, and millions more watching them on television, Our careers demand the highest levels of performance and reliability of all technical systems. Not all suppliers can meet our rigorous standards, But Harman brands have a proven legacy of innovation, Exceptional sound reproduction and reliability, which makes their products fit perfectly in our headquarters”.

As this year's season progresses, Nascar and Harman to announce more details about partnership and track-specific audio integrations.