MMD and AOC: Benchmarks in the Spanish monitor market

Rated "amazing", the year 2024 has resulted in increases in 12% in the Spanish monitor market for MMD and AOC, consolidating its position of reference in this environment, which is accompanied by an innovation strategy and new teams that they have presented at their Partners Summit 2025.

As part of its third event Parners Summit, held annually in Madrid, the heads of the business divisions of the Chinese technology group POS Specialized monitors: MMD (corporate brand in this market segment of Philips) and AOC have explained to the media the balance of the fiscal year 2024, which in the case of the Iberian subsidiary "has been incredible", as its country manager has assured, Antonio Valiente.

"Over the past year, the market in Spain grew by 12% -explains Valiente (in the attached image)- and us, such as Philips and AOC, we grew above that rate, which allowed us to close 2024, one more time, as leaders in the monitor environment, with something else from the 18% Quota, considering both brands".

Valiente wanted to highlight that "2024 has been an incredible year and, in this process, Make a special mention to our team, trained in Iberia by eight people, where we are surrounded by the power of our company. We're trending upwards and separating ourselves more and more from the number two. Only in the first quarter of 2025, the 20% of the monitors sold were Philips or AOC".

In this positive balance, The segments that have grown above the average have been the USB-C monitors, Large format, High resolution and OLED. "This shows that, both professional and private users, they are increasingly inclined towards more advanced equipment, Looking for superior functionality; Better image quality, larger size to increase productivity and fast connectivity".

The presentation of results was attended by Stefan Sommer, New VP. by MMD and AOC Europe, after replacing Thomas Schade in this responsibility (in the image above and more details in Digital AV), who has pointed out that the European monitor market will remain stable next year.

New portfolio and areas of growth

MMD and AOC continue to bet on the Technological innovation to deliver tangible improvements that drive users to refresh their monitors and advance productivity, Connectivity and image quality.

Among the trends that mark this development, Five key areas stand out: the Smart Monitors, with growth in Spain exceeding 20%, with an investment-focused corporate strategy to deliver more Teams for hybrid work.

Other areas are the screen size, with the 27" format in continuous growth, to which the high resolution of the image is implicitly related, with increases of 34% in the Iberian market.

A key category for the company is the market Gaming, which brings growth of the 132%, with the Iberian market as a benchmark with respect to Europe. Upward trend also in OLED Monitors, with increases of 52%.

Following these technological trends to respond to the needs of users, The company has presented new models for the professional segment, in which the curved monitor stands out Philips 49B2U6903CH, Specially designed to enhance multitasking, with 48.9" SuperWide Display, 5.120 resolution×1.440p, connection Thunderbolt 4, Built-in webcam and advanced collaboration technology.

In addition, AOC also has new features for the professional environment, as the model U27U3CV, a team UHD 4K with Nano IPS panel that combines color precision and design for creatives, with USB-C docking station and 98% DCI-P3.