MMD and AOC consolidate their leadership in the Spanish monitor market

Rated “incredible”, the year 2024 has resulted in increases of 12% in the Spanish monitor market for MMD y AOC, consolidating its reference position in this environment, which is accompanied by an innovation strategy and new teams that they have presented at their Partners Summit 2025.

Within the framework of its third event Parners Summit, held annually in Madrid, those responsible for the business divisions of the Chinese technology group VAT specialized in monitors: MMD (corporate brand in this market segment Philips) y AOC have explained to the media the balance of the fiscal year 2024, that in the case of the Iberian subsidiary “it has been incredible”, as his country manager has assured, Antonio Valiente.

“During the past year, the market in Spain grew by 12% -Brave explains. (in the attached image)- and we, like Philips and AOC, we grew above that rate, which allowed us to close 2024, one more time, as leaders in the environment monitors, con something more than 18% of quota, considering both brands”.

Valiente wanted to highlight that “2024 has been an incredible year and, in this process, make a special mention to our team, formed in Iberia by eight people, where we are surrounded by the power of our company. We are creating an upward trend and separating us more and more from number two. Only in the first quarter of 2025, he 20% of the monitors sold were Philips or AOC”.

In this positive balance, The segments that have grown above average have been the USB-C monitors, large format, high resolution and OLED. “This shows that, both professional and private users, They are increasingly leaning towards more advanced equipment, looking for superior functionality; better image quality, larger size to increase productivity and fast connectivity”.

The presentation of results has had the participation of Stefan Sommer, new vp. de MMD y AOC Europe, after replacing Thomas Schade in this responsibility (in the image above and more details in Digital AV), who has indicated that the European monitor market will remain stable next year.

New portfolio and growth areas

MMD and AOC continue to bet on technological innovation constant to offer tangible improvements that encourage users to renew their monitors and advance productivity, connectivity and image quality.

Among the trends that mark this development, five key areas stand out: los smart monitors, with growth in Spain higher than 20%, with a corporate strategy focused on investment to offer more hybrid work equipment.

Another area is the screen size, with the 27” format in continuous growth, to which high image resolution is implicitly related, with increments of 34% in the Iberian market.

A key category for the company is the market gaming, that brings growth of 132%, with the Iberian market as a reference with respect to Europe. Rising trend also in OLED in monitors, with increments of 52%.

Following these technological trends to respond to user needs, the company has presented new models for the professional segment, in which the curved monitor stands out Philips 49B2U6903CH, specially designed to enhance multitasking, con 48.9” SuperWide screen, 5120 resolution×1.440p, connection Thunderbolt 4, Integrated webcam and advanced collaboration technology.

Besides, AOC also has new features for the professional environment, like the model U27U3CV, a team UHD 4K con panel Nano IPS that combines chromatic precision and design for creatives, with USB-C docking station and phone coverage 98% DCI-P3.