One Times Square renews its façade with Led solutions from SNA Displays

In this iconic New York building, a LED Empire screen has been installed. SNA Displays that extends along 12 plants, starting in the second. With his 13,5 meters wide uses a distance between pixels of 12 mm, processes more than 4,2 million pixels and covers more than 600 square meters of digital canvas.

The real estate investment and management firm Jamestown has selected SNA Displays to renew the iconic façade of the One Times Square with a network of Led screens, which includes several large format models Outdoor Empire. The improvements are part of the modernization of the building 25 plants, originally built as headquarters for The New York Times and now converted into an immersive entertainment center.

The tower's most prominent display is an LED stand that extends along 12 plants, starting in the second. East facing, towards Broadway, stomach 45 meters high and is visible from the main avenue of Times Square, as well as from traffic heading west on the street 43. With his 13,5 meters wide uses a distance between pixels of 12 mm, processes more than 4,2 million pixels (3780×1110) and covers more than 600 square meters of digital canvas.

A 540 video screen has also been included in the upgrade process.×690 pixels and 12 mm, Broadway-oriented.

“Having supplied OOH digital screens to much of Times Square, “SNA Displays is an expert in integrating advanced LED video technology into the historic buildings that give New York City its famous skyline.”, states Pete Simon, OOH Director at SNA Displays. “We do it respecting the historical architecture of these buildings, while we look towards the future of the city. This project is especially relevant, since we have direct visibility from the conference room of our headquarters at 1500 Broadway”.

AMA Electric Sign has been the company in charge of installation services, while New Tradition is responsible for managing advertising on One Times Square's out-of-home digital assets.