Daktronics develops the next generation of billboards' urban

Starting from reliable and environmentally friendly digital technology, Daktronics has developed the solution for billboards’ DXB-1000 that redefines performance, Sustainability and return on investment for the outdoor advertising sector (OOH).

Designed with advanced surface mount technology, he DXB-1000 delivers impressive image clarity and dramatically reduces power consumption. It is designed to meet the growing demand for high-performance displays that are environmentally friendly and economically smart..

“The modules we have designed and developed for the DXB-1000 are now based on the outdoor advertising industry standard of 400 mm per 400 mm”, states Lori Sieler, Daktronics OOH Product Manager. “Transition to high-resolution DXB-1000 delivers superior image clarity, while dramatically reducing energy consumption and maintenance costs. This allows our clients to capture the public's attention with advertisements vibrant, making it easy to run seamless brand campaigns across multiple media. Offers a cost-effective way to update outdated inventory with the latest high-resolution outdoor technology in an environmentally friendly manner, without the need to completely replace screens”.

The DXB-1000 is more efficient than previous models, which translates into an impressive reduction in 30 % in annual operating costs and a lower carbon footprint.

Sieler points out that “We have combined cutting-edge visual performance with significant energy savings to help our customers reduce their operating costs and environmental footprint.”.

The DXB-1000 features the latest Led technology, Optimized for shorter viewing distances without sacrificing clarity, brightness or color performance. With an updated internal architecture, This model reduces energy consumption and minimizes the number of components and points of failure, resulting in longer life and lower total cost of ownership.

“These billboards urbanos are designed to meet the growing demand for sustainable, high-impact images in dense urban environments, where people interact with digital content up close”, explains Sieler.

Ideal for urban and wall applications, The DXB-1000 is designed for advertisers who demand high-impact images and operational efficiency. Besides, Daktronics' rigorous internal testing ensures all components meet the highest standards of durability and performance. This innovation is part of Daktronics' broader commitment to sustainable product design and responsible manufacturing..

“Our customers demand displays that perform brilliantly and responsibly.. The DXB-1000 is designed to offer both, with visible quality and quantifiable savings”, concludes Collin Huber, OOH market manager en Daktronics.

Return on investment

Daktronics' new billboard development includes:

Next generation surface mount technology: offers superior resolution and clarity, which improves the visual impact of each campaign.

Large format sectional chassis: simplifies installation and maintenance, reducing labor and downtime.

Flexible control systems: compatible with Venus Control Suite and third-party platforms for seamless content management.

Directed display technology: City View technology provides high brightness and targeted light output for excellent visibility even under the brightest sunlight.

Sustainable upgrade path: Modular design makes it easy to upgrade components, using new digital technology within an existing structure.

Ten years of technical assistance: Backed by a decade of service and reliability, ensuring peace of mind and consistent performance.