tm:rw bets on holograms for its Times Square store

Located in the iconic Candler Building, the store tm:rw attracts the visitor's attention with striking and immersive experiences based on technology Hypervsn. A holographic wall of 4,8 metros, another street-level storefront hologram, plus an AI avatar that acts as a store guide.

Hypervsn has installed three holographic systems permanent in the store tm:rw en Times Square (New York) to create immersive and eye-catching experiences.

While tm:rw is officially opening its doors in the heart of Times Square, Hypervsn holographic experiences are located at the epicenter of destiny, transforming what shoppers expect from the physical world.

Located in the historic Candler Building, tm:rw is a portal 1.800 square meters built to house innovative technologies. Pero son las instalaciones permanentes de Hypervsn las que primero atraen la atención de los visitantes y luego los transportan a una nueva dimensión.

Hypervsn's contributions to the tm experience:rw include a holographic wall of 4,8 meters that frames the store and offers a striking 3D content that seems to float in the air.

Another element that it has contributed is an iconic showcase experience at street level designed to distract the most distracting place on the planet. With a hologram of 4 meters high and another 9 meters wide, This dual experience stops crowds and turns passersby into participants.

Finally, has been created a AI avatar in store that knows each product and acts as a hyper-realistic guide that helps, involves, Educate and personalize every interaction.

“New York is the world stage. and with tm:rw, We have turned our most powerful technology into a luxurious everyday experience. This is our proof that holograms no longer belong in science fiction, but to high-end reality”, afirma Kiryl Chykeyuk, co-founder and CEO of Hypervsn.