Avixa foresees growth in the AV integration sector of the 3,9% in 2030

Forecasts on global revenue of the audiovisual integration industry are estimated at 402.000 millions of dollars in 2030, according to new IOTA report 2025 of Avixa.

The Experience economy and hybrid work drive growth en la industria AV, that appears resilient despite the market slowdown. The new report Industry Outlook and Trends Analysis 2025 (IOTA 2025) of the association Avixa foresees that the global AV integration industry revenue will grow from 332.000 million dollars expected at the end of this year 402.000 millions in 2030.

This forecast of increase of 70.000 million dollars in the next five years It is an example of the resilience of the sector, Although the income of 2024 were below the figure forecast in the previous report.

The IOTA report is a comprehensive analysis of the audiovisual integration market, that uses data from the last five years and contributions from various market players. By providing an overview of end-user spending, provides data on the size of this industry with a global perspective, segmented by geographic zones, vertical markets, solution areas and product categories.

In the previous report, the growth projection for the next five years it was 5,3%, but Avixa has adjusted it to 3,9%, based on the opinion of sector experts and taking into account the current macroeconomic climate.

Although the uncertainty generated by the imposition of tariffs, geopolitics and high interest rates have a decelerating effect, The audiovisual sector is expected to exceed the global GDP growth in 0,8 percentage points.

As pointed out Sean Wargo, vp. of market insight at Avixa and head of the team in charge of the IOTA report (in the right image): “The data suggests that the AV integration industry remains well positioned for long-term success.”, even in a more cautious growth environment. Strategic investment in emerging technologies, “Regional diversification and collaborations between sectors will be essential to take advantage of more opportunities in the future”.

Although the sector continues to exceed world GDP, Wargo points out that “the pace of expansion has slowed down; a reflection of the post-pandemic recovery's shift toward more stable, experience-driven markets, like in-person events, retail trade, venues for shows and hospitality”.

Specifically, The hybrid workspace model and the experience economy are the two factors that shape and drive demand in this industry, according to the report.

By investing in AV technology to improve engagement and collaboration in and out of the office, Companies are fostering an increasingly close link between the tools and actions that transform the workplace by leveraging entertainment-based experiences.

Worldwide, India has taken the leadership that China held in recent years, becoming the most prominent country in the Asia-Pacific region (APAC), which continues to be the engine of growth in the AV sector.

Its rise has been driven by increased infrastructure investment and the growing need for immersive, technology-based experiences.. Other regions experiencing high growth are the Middle East and Latin America.

For Sergio Gaitán Serrano, gerente regional de Avixa para México y norte de Centroamérica (in the attached image), “América Latina refleja la mayoría de las tendencias globales con una diferencia clave: los servicios son la principal fuente de ingresos en el sector de audio y vídeo profesional. Esto subraya la importancia del conocimiento como herramienta profesional, un ámbito con considerable potencial de crecimiento, donde las certificaciones representan un diferenciador significativo”.

Según el informe, esta industria evoluciona gracias a la búsqueda de entregar nuevas formas de experiencias audiovisuales, entre las que destacan cuatro tecnologías clave:

OFF over IP, que ya es un elemento habitual de las instalaciones audiovisuales, permite la distribución de contenidos y el control de sistemas a través de redes IP. Market driving factors are operational efficiency, cost reduction and immersive experiences.

Use of software and the cloud, increasingly important for audiovisual operations, as they allow remote management and scalability.

Artificial intelligence, a technology that is enhancing the capacity of systems, assisting in areas such as design, scheduling and optimizing people's time and work.

Extended reality (XR), gaining momentum in sectors such as entertainment, retail sales and education.

The rise of these four technologies results in greater demand for related products, among which hardware and services for content management predominate.

standalone software, especially AI-based tools, It is the fastest growing category. This trend highlights a broader shift towards value-added services and smart infrastructure.

The IOTA report 2025 Avixa also allows us to identify patterns that demonstrate resilience in the face of recession. For example, the business environment remains the largest segment of buyers, even though its growth has slowed. In contrast, among the sectors experiencing an acceleration are the government, the military, energy and public services.

Regarding solutions, technology for conferences and collaboration continues to be the most in demand, aunque los sistemas de seguridad y vigilancia van subiendo en las prioridades de inversión con rapidez.

Otra de las soluciones con un crecimiento sostenido es la producción y difusión de contenidos audiovisuales. In fact, la inversión en estas tecnologías ya ocupa el segundo lugar, solo por detrás de las utilizadas para conferencias y colaboración.

Cada vez más empresas entienden que sus mensajes y eventos corporativos pueden ser fuente de contenido valioso, listo para capturar y compartir, con un interés creciente por desarrollar capacidades de creación de contenido audiovisual, desde piezas para redes sociales o podcast hasta sus propias plataformas de difusión, con la ventaja de que la audiencia puede interactuar.