Disguise powers immersive F1 Box racing experience

The creative and technical teams of Disguise have previewed, programmed and delivered the content for this innovative experience, composed of 12 simulators. Y, for it, EX technology has been used 3+.

At the end of August, Formula 1 inaugurated in the centro comercial Westfield Stratford City, F1 Box, an immersive racing experience from the creators of F1 Arcade.

This experience brings fans closer to the excitement and enthusiasm of a Formula Grand Prix 1 through an innovative format, that pits drivers against each other in an immersive racing challenge in their 12 Arcade-style F1 racing simulators.

Disguise has collaborated with the creators of F1 Arcade, the first official experiential hospitality brand dedicated to Formula 1, to offer F1 Box, a racing simulator experience that has been installed at the Westfield Stratford City shopping center.

Designed to immerse fans in the authentic feeling of a Formula race 1 real, F1 Box includes 12 full motion racing simulators with audiovisual commentary and pantallas 4K to enjoy the game.

Powered and controlled by Disguise, a Led wall and reactive Led lighting in racing simulators and floor-to-ceiling arches add a spectacular touch to the competition, where players can compete in two consecutive twenty-minute races before celebrating their victories with real-time leaderboard content developed by Disguise.

To bring the experience to life, Disguise technical team started using the 3D viewer his software Designer to create a real-time, pixel-precise representation of the entire space, including visual elements, lightning, classification and simulators.

This visualization was sent directly to those responsible for F1 Box for approval, saving days by streamlining the process and ensuring the creative vision was met in pre-production. Later, Quick changes could be implemented in Designer even before the team arrived on site, which helped reduce production lead time.

Once in place, the Disguise team programmed the entire space, con Synchronized Led visuals, ambient lighting y immersive audio, all of this combined into a single multisensory effect thanks to video output, lighting and API controls by Disguise, and the mapeo DMX, that connected the Led wall, the arches and lighting of the simulator in perfect harmony.

F1 Box has elevated the experience so that, unlike traditional arcade simulators, expands to fill the entire room. Anyone who enters space will be surrounded by everything, from LEDs on the back wall to surround lights, with key moments like the strobe lighting that pulsed to the rhythm of a heartbeat and an exciting countdown on the starting grid to increase immersion.

To realize the vision of F1 Arcade and bring the competition to life, Disguise's creative services team took advantage of the Designer data integration in Notch to extract race data directly from simulators in real time.

This has resulted in a dynamic leaderboard that displays instant results with each competitor's name and finishing time on various Led screens as soon as the races are over..

Designed to support immersive activations that seek an accessible way to use the capabilities of Designer and achieve optimal playback with high pixel precision, and servidor multimedia Disguise EX 3+ feed the space, including leaderboard.

This offers complete flexibility and reliability in the content to ensure that the lighting, audio and visuals are synchronized 11 hours a day, seven days a week.

“Nowadays, experience is everything, and audiences are looking for activations that offer total immersion from all angles”, states Alexandra Coulson, Vice President of Marketing at Disguise. “With perfectly synchronized LED visuals, Spectacular lighting and impressive audio, F1 Box puts visitors at the center of the action, making them feel like they are on the track. Disguise is the perfect solution for those looking to bring next-generation immersive experiences to life for fans.”.

“By simulating an experience as iconic as a Formula Grand Prix 1, every detail matters”, states Adam Breeden, CEO of F1 Arcade. “That's why we're so excited to collaborate with the Disguise team.. Thanks to its software and hardware, We were able to optimize our workflow to create a perfectly detailed and synchronized immersive experience that allows anyone to step into the shoes of an F1 driver.”.