Displayce Pulse identifies Prime Time screens and multiplies impressions

El motor de optimización predictiva Displayce Pulse otorga al DOOH la potencia del programático; that is to say, the ability to activate and reassign in real time, the scale, allí donde cada impresión cuenta de verdad.

Displayce, suite tecnológica especialista en Out-ofHome, has launched Pulse, and motor de optimización predictiva que ajusta dinámicamente las campañas DOOH, detectando las llamadas pantallas ‘Prime Time’; that is to say, aquellas situadas en zonas donde se anticipa un pico de afluencia, ofreciendo así el contexto idóneo para difundir un mensaje.

Analizando los históricos de audiencia de las pantallas y el impacto de los eventos cercanos, Pulse anticipa estos aumentos excepcionales de afluencia para identificar nuevas oportunidades de alcance e impresiones, con el mismo presupuesto.

Las pantallas más estratégicas se activan en tiempo real, where the largest audience is expected. Con Pulse, Displayce reaffirms its commitment to making DOOH a performance lever and delivering on the promise of programmatic: spread in the best place, at the most opportune time and at the right price.

Detect Prime Time screens

Traditional DOOH impressions are based on robust and certified statistical averages. Con Pulse, Displayce introduces a new intelligent dimension: predict the event-related footfall variations to maximize the reach of a media plan.

Thanks to event data from PredictHQ, Pulse detects local and national events (concerts, parties, conferences, festivals…) and anticipates the times and places where the influx, -and therefore the volume of impressions- will reach a peak, usually underestimated in forecasts.

Later, associate these peaks of influx with the DOOH screens present in the area, identified as Prime Time screens, thus offering the best conditions to generate attention.

Pulse then compares these forecasts to typical impression levels., allowing unexploited prints to be identified: visibility opportunities that would not be detected with classic planning.

And heat map (heatmap) allows you to view the busiest days and places and activate the Prime Time screens. The dissemination and budget are redirected in real time towards these high-impact areas and strips, no additional cost. Pulse otorga al DOOH la potencia del programático: the ability to activate and reassign in real time, the scale, allí donde cada impresión cuenta de verdad.

The Pulse predictive optimization engine is especially suitable for campaigns spread across an inventory of at least one hundred screens and over several days, to have a sufficiently large optimization potential.

Its effectiveness does not depend on the amount invested: The results can be significant both in national campaigns and in smaller local activations. Pulse enhances the power of certified inventories of media owners, revealing contextual opportunities that statistical averages do not reflect.
Designed to optimize the entire DOOH path

From 2014, Displayce puts its pioneering experience in outdoor communication at the service of brands and agencies, with a technological suite designed to optimize the performance of your campaigns. Created to take advantage of all the specificities of programmatic Digital Out-of-Home, combines precise segmentation, purchasing flexibility, real-time broadcast optimization and creative adaptation, integrating AI at every stage, from planning to analysis of results.

Displayce media buying platform designs smart and relevant media plans, capable of amplifying the reach and impact of each campaign. Con Pulse, the specialist suite adds the power of prediction to this ecosystem totally dedicated to DOOH.

“Pulse illustrates our vision of programmatic DOOH: offer brands solutions capable of dynamically optimizing the performance of their campaigns. As pioneers and specialists in Digital Out-of-Home, we launched CampaignAI a year ago, the first integration of generative AI into a specialized media buying platform. Hoy, con Pulse, we are the first to foresee spikes in DOOH impressions linked to the influx of events. This predictive dimension gives brands the ability to activate more intelligently, adapt faster to audience variations and invest where every impression really counts: in the right place, at the right time and at the best price,” points out Laure Malergue, CEO and founder of Displayce.