WHEREAS 2025

With the motto 'Push beyond – Driving the future of AV', the organization of WHEREAS has presented the initiatives that will mark its campaign for the edition 2026, of the 3 al 6 from February to Barcelona Gran Via Fair, in which innovation will be the core of everything.

"In WHEREAS 2026, the boundaries will blur and innovation will take center stage, with news that will mark the next chapter of the event. back to Barcelona Fair Grand Via, of the 3 al 6 February, prepares for rewrite the rules of the global audiovisual community and systems integration”, they point out from the organization.

New initiatives and presentations are part of Push beyond – Driving the future of AV, which according to the organization is not a slogan, sino a movement that marks a new pace for the global industry audiovisual and systems integration.

ISE2025 entryThe edition 2026 It is proposed to bring together the leaders, innovators and transformers who are redefining what is possible and pushing the boundaries of innovation. “From pioneering technologies to memorable experiences, ISE not only reflects the sector, but propels it forward. The future of our industry is here and now”.

Push beyond, reflects ISE's firm will to progress, what has already reached maximum capacity at Fira de Barcelona, growing a 5% regarding 2025. Four months after the appointment, more than 1.400 exhibitors have already confirmed their participation, included 184 who do it for the first time.

With these figures and vision, “the momentum of ISE is undeniable. This growth not only fuels its ambition to expand and lead, but also reinforces its position as an undisputed showcase for the audiovisual and systems integration community”, underlines the organization's statement.

Fira Barcelona Gran Via

Initiatives presented

Hall Zero at Fira de Barcelona: thinking about the future, Hall Zero at Fira de Barcelona will redefine expectations. To meet the highest construction and safety standards, its completion has been rescheduled, with first use by ISE planned for 2028.

Although the organization recognizes this delay, fully supports the vision and scope of the project, highlighting the importance of a safe and smooth opening. Meanwhile, Every corner of the current venue will be optimized to offer a world-class environment for discovery and interaction..

Since his move to Barcelona in 2021, ISE has broken records, in which this venue has played a key role in its success. The opening of Hall Zero will mark a transformative milestone for the event, consolidating its status as a global benchmark in high-impact innovation and creative collaboration.

High-End Listening Suites: WHEREAS 2026 will present this area in CC2, the recently renovated heart of Fira de Barcelona. Each suite is carefully designed, combining cutting-edge acoustics with innovative design, ensuring every note is heard with clarity and nuance, specially created for brands looking to go beyond professional audio.

Sol Rashidi ISE2026Sol Rashid, main speaker: the first Chief AI Officer in companies worldwide (in the attached image), will offer the main presentation of ISE 2026, which will take place on Wednesday 5 from February to 13:00h. Rashidi holds ten patents, She is a bestselling author of Your AI Survival Guide and has participated in TEDx three times, with more than a million views.

Recognized among the fifty most influential women in technology and with multiple distinctions of Forbes, brings unique experience at the intersection between artificial intelligence, technology and corporate strategy, uniting innovation and real business impact.

Cybersecurity Summit: the edition 2026 of ISE will launch the so-called Cybersecurity Summit. In an era in which digital threats surpass the traditional field of computing, The AV sector is at a critical point. Cybersecurity has become an essential factor for business.

The meeting will be held on Thursday 5 February and will be chaired by Pere Ferrer i Sastre, senior public manager and strategic advisor, with more than fifteen years of experience in public security, digital transformation and critical infrastructure management.

The forum will address the most complex digital risks, including regulation, integration and resilience, in sectors where healthcare, transportation and administration intersect with the most ambitious aspirations of AV.

EdTech Congress Barcelona 2026: ISE has partnered with EduTech Cluster and Fira de Barcelona to co-organize the EdTech Congress, that will take place the days 4 y 5 February at the Congress Palace of this city.

Based on the consolidated track record of EdTech Congress and in ISE's long-term commitment to Barcelona and the EdTech market (technology for the educational sector), The event aspires to become a reference platform where the educational mission is combined with technological innovation.

The congress will have an extensive content program focused on AI and its impact on education, bringing decision makers closer to innovative concepts and transformative products that are shaping the classroom of the future.

ISE Spark: a new proposal for the contest in which the brightest minds give shape to ideas that transform the creative industries. In his debut in the edition 2026, Spark It will be a unique transversal meeting that will unite pioneers, visionaries and innovators from across the spectrum of the creative industries.

ISE2025 Mike Blackman“ISE has always been more than technology on display; It is the place where industries come together to inspire, create and challenge the limits of the possible - states Mike Blackman, director general de Integrated Systems Events-. With our motto Push beyond to 2026, “We invite everyone to join us in Barcelona to shape together the next chapter of audiovisual and systems integration.”.

He record to attend the edition 2026 from ISE will open next monday 6 October and the organization will once again offer more information about the new initiatives of the contest.

By, 30 Sep, 2025, Section: Events, Training, Artificial intelligence, Business


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