Farmacia Bárez Díaz combines technology and tradition with a transparent LED showcase from Traulux
Innovation AV, aesthetics and retail marketing is what this historic Madrid establishment has achieved with the installation in its window of a transparent LED screen of Traulux, with intelligent content processing, supplied by Charmex and integrated by IT Plus.
The historical Bárez Díaz pharmacy, located in the old town of the Madrid town of Boadilla del Monte, now has a comprehensive digital signage solution in your shop window, that combines a pantalla Led transparente Traulux T-Glass-FIX-100 with the intelligent content management and automatic brightness control.
This showcase modernization project has been integrated and installed by the specialist IT Plus, and all the technology has been supplied by Charmex.
The installation carried out consists of a Traulux T-Glass-FIX-100 transparent Led screen, configured with die cabinets of 100×50 cm, which form a total screen of 200×250 cm, con pixel pitch 3,9 – 7,8 mm and brightness 5.000 nits, especially suitable for commercial showcases due to its ultra-thin design and high visibility.
Added to this is a Led processor NovaStar MCTRL600, that receives the content from the player SBB-SS08NV2XEN they Samsung, based on the plataforma SSSP 6.0 for UHD playback, and transmits it to the screen, ensuring stable and accurate management.
Planning, Remote publishing and monitoring of content is carried out with the Samsung MagicINFO Unified Player software license 2 (BW-MIP70PA), integrating the installed solution into a centralized management platform.
This solution allows the Bárez Díaz pharmacy show health campaigns, promotions of strategic products and dermocosmetics content, aligned with your publications in social networks, increasing visibility and improving customer experience.
“We wanted to communicate in an easy and massive way the changes we are implementing, as well as our promotions and services. The transparent Led screen allows us to reach more neighbors and families, reinforcing the customer experience and our role as a reference pharmacy”, explains Celia Bárez Díaz, owner of this establishment.
AV innovation applied to pharmaceutical retail
Traulux's T-Glass FIX screen has become a new and efficient visual communication channel for this pharmacy, maintaining the aesthetics of the showcase and offering an impressive digital experience.
Besides, Those responsible for this establishment have installed other technological solutions as part of their modernization process, like a dispensing robot, that optimizes medication management; he sistema Cashlogy, for automated cash management, in addition to digitize your processes and online presence to strengthen customer interaction and point of sale efficiency.
The location of the showcase, in front of the school in the town of Boadilla del Monte and in a pedestrian area with high traffic, maximizes the visibility and impact of content at peak times.
Technical characteristics
- High brightness and contrast, which guarantees optimal visibility, even in brightly lit outdoors.
- Ultra-thin design and controlled transparency, respecting the historical aesthetics of the establishment and its showcase.
- Centralized AV content management, with campaign planning, schedules and custom typography.
- Multichannel integration, by synchronizing content with social networks to maximize dissemination, customer interaction and brand image.
Since its installation in May 2025, This transparent Led screen has generated visible and measurable results:
- Immediate visual impact: Customers highlight the clarity and attractiveness of the digital showcase.
- Greater range and double visibility: Synchronization with social networks reinforces the establishment's multichannel communication.
- Supplier interest: brands collaborate to create specific content, increasing the value of the showcase as a marketing and promotions channel.
- Reinforcement of positioning: The Bárez Díaz pharmacy has established itself as an innovative reference in Boadilla del Monte, combining tradition and technology.
Challenges overcome
The installation of this innovative transparent LED technology in a historic showcase involved some technical challenges.:
- Aesthetic and structural integration of the Led screen without affecting the original facade.
- Brightness and contrast adjustment to maintain daytime visibility, no reflections.
- Training the pharmacy team in content management software and visual campaign planning. Charmex and IT Plus worked closely with those responsible for the Bárez Díaz pharmacy to ensure an efficient flow of content and optimal visual impact, ensuring team training so that the AV solution met both technical and communication objectives.
This project has shown how transparent Led technology applied to pharmaceutical retail can increase visibility and window appeal; improve communication of services, health promotions and campaigns; integrate aesthetics, AV innovation and retail marketing effectively, as well as enhance the modernization of the point of sale and consolidate the brand identity.
The success story carried out in Bárez Díaz “serves as a reference for other pharmacies and businesses looking for high-impact digital signage solutions.”, combining visual experience, technological innovation and marketing strategy”, say the technological managers of the project.
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