SNA Displays designs 1.858 m2 of DOOH curved Led surface in Los Angeles

The renewal of Circa Digital, one of the largest and best-known LED video installations in Los Angeles, will have a new design SNA Displays of 1.858 m2 of Led surface and 8 mm, that will process 28,7 million pixels, the largest format on the West Coast.

The multinational SNA Displays is carrying out a deep renovation of one of the largest and most recognized LED video installations in Los Angeles, called Circa Digital Spectacular.

The new design includes a Continuous Led screen of higher format and resolution, that will become the outdoor digital curved system (DOOH) largest on the West Coast from the United States.

Located in the heart of the sports and entertainment district of downtown Los Angeles, the new DOOH screen will have 100,6 meters long and will have 1.858 m2 of Led surface, with a lower pixel density and a 55% more than its predecessor, also built by manufacturer SNA Displays.

The property About LA, along with the spectacular Led screen that is being redesigned, belongs to a company of investors and promoters, which include Hankey Investment Company y Jamison Services.

The company BIG Outdoor, specialist in outdoor advertising and who has made the conceptual representation that appears in the first image, will manage this emblematic advertising space, which adds to the extensive digital outdoor advertising network (DOOH) from Los Angeles.

“We are excited to be working with our team at SNA Displays and BIG Outdoor to create an even bigger and better experience in downtown Los Angeles, in Circa”, has declared Scott Dobbins, de Hankey Investment Company.

To Bill Tagliaferri, president of BIG Outdoor, “this incredible screen offers brands a unique platform in the epicenter of sports and entertainment of the city. Circa will be the digital visual system with greatest impact in downtown Los Angeles, perfectly positioned to capture global attention during high-profile events, like the fifa world cup 2026, la Super Bowl 2027 and the 2028 Los Angeles Olympic Games”.

While Circa's original LED video system consisted of three large screens surrounding the southeast corner of S Figueroa and W 12th streets, the new DOOH platform will be a single system, with concave and convex curves, that will integrate perfectly with the architecture of the building.

With a shorter pixel pitch, of 8 mm, SNA Displays' renovated display for Circa will measure approximately 100 meters long by 18 high (12.580×2.280p) y will process 28,7 million pixels.

“As one of the most recognizable and cited Led displays from SNA Displays, Circa Digital Spectacular occupies a special place for many of us - says Craig Sholder, sales director of this manufacturer-. “We are incredibly grateful to continue being part of the transformation of the downtown Los Angeles skyline.”.

The company PS Services is carrying out demolition and installation services under the supervision of Rasool Sayed, project manager at SNA Displays, who also supervised the original installation of the screen. The new Circa Digital Spectacular is scheduled for inauguration in January 2026.