LG integrates technological innovation and commitment to its customers in Juntos 2025

The Spanish subsidiary of LG has brought together more than three hundred clients, partners and clients in Madrid at its annual Juntos event, in which its comprehensive B2B proposal in Led visualization and efficient air conditioning has as a common denominator joint projects based on technological innovation, the talent of its partner ecosystem and sustainability.

The motto of the eighth edition of Together, the event of LG Business Solutions with clients and partners, Life's good technology, and the relevant environment in technological innovation of the company chosen for the meeting, he Riyadh Air Metropolitan stadium of the Atlético de Madrid, It has been the perfect tandem to highlight his career in this last year before nearly three hundred professionals..

This is what I pointed out in the first place Miguel Angel Fernandez, chief marketing officer of LG Spain, who highlighted the commitment to innovation: “more than 75% of the company's global R&D effort is aimed at technology for business and respond to the real challenges of our clients”.

This commitment of “LG as partner that accompanies its clients from start to finish, with cutting-edge technological solutions tailored, sustainable and with services adapted for each and every one”, was shelled by Francisco Ramirez, B2B general director of LG Electronics Spain (in the image above).

Three pillars support this link of the company, as Ramírez emphasized: “technology and innovation, design and support. We are very proud and the data proves it: more than 45% of Led screens that are integrated in Spain are LG, with impressive projects; we are the number one for twelve years in the hotel TV market; as well as references in computers and laptops in jobs; in medical and diagnostic monitors; in intelligent and sustainable air conditioning systems, and we have a complete and connected ecosystem in transformation of residential environment”.

LG's technical office “listens, understand and create tailored responses, materializing more than 1.500 personalized projects per year and growing by 30% compared to the previous year. The accompaniment end to end covers design and consulting, execution, start-up, after-sales maintenance and support, reinforced by tailored logistics operations”.

In this analysis, in which Ramírez highlighted emblematic projects in Led visualization and air conditioning, with high efficiency system MultiV and the Inverter Scroll Chiller technology, in corporate environments, hotels, idle, education, movie theaters, control centers etc., He stressed “the only solution, ‘made in Spain’, that unites technology and human talent as factors of success and of which we must take pride and be very proud: he Sky Ribbon of the Metropolitan stadium.

Technology and talent

Precisely the round table How to differentiate yourself through technology, analyzed this and other emblematic LG projects, with the testimony of Paul Mollá, technology director of Roig Arena, René Abril, director of technology and digital development Atlético de Madrid, y Alberto Mateo, technician of the technology and systems management of the EFE Agency, who shared how they are using innovative solutions from this company “to create unique experiences, optimize operations and accelerate digital transformation in their organizations.

This is the case of the Riyadh Air Metropolitan stadium, with the spectacular LG SkyRibbon technology, a unprecedented category in large format signage for stadiums and arenas that redefines the fan experience (more data in Digital AV); or the Roig Arena, a smart and connected facility that has transformed the experience of visitors to sporting and cultural events with 1.700 m² of custom-designed Led screens.

Reference projects that add to an extensive history of cutting-edge technological integration such as Hotel Ilunion, Mahou Bernabéu Square, the immersive room TAU Ceramics, the auditorium of out, the control center of Port of Tarragona, he Figueras Museum, the Casa Forbes from Madrid, Odeon Multiplexes and more.

References that materialize in more than 9.000 projects that LG manages in Spain, the training more than 1.800 installers and integrators and the most 250 dedicated professionalsto be fine. “Trusting the company means choosing a partner what is involved, who designs and accompanies the client throughout the entire process; is to turn technology into a truly experience Life’s Good, that helps improve people's lives.".

Actions that change the world

A fundamental pillar in this LG strategy is “the technology with purpose, "the one that helps take care of the planet thinking about others", one of his supporters has pointed out, Jaime de Jaraiz, president and CEO of LG in Spain, which focuses on the initiative of Sustainability 2.0 Smart Green.

This movement drives companies and the entire society to become agents of change with small actions to address climate change through the regeneration of ecosystems on land, sea ​​and cities to accelerate the natural absorption of CO2, demonstrating that “sustainability is a real lever of transformation”.

Recognition in this solidarity work of the agreement with Moms in action, a solidarity project initiated by May Gimeno in Valencia to accompany sick children who are alone in a hospital and is currently active in numerous hospitals throughout Spain, “which reminds us how the power of small actions changes the world”, as pointed out by Wizard More, as master of ceremonies for Juntos 2025.

To finish the act, the edition 2025 de Juntos awarded its awards to various projects for their innovation and quality: inter alia, Roig Arena was recognized with the award for Technological innovation in arenas, and Atlético de Madrid, with that of Singular Project.