Oracle Red Bull Racing enhances its outdoor brand with PPDS with Philips Public Led

The continued collaboration between PPDS y Oracle Red Bull Racing is now reflected on the outside, with the installation of Public Led totems 7000 of Philips which are used to welcome and guide visitors to its innovative UK venue.

Located outside the campus Red Bull Technology de Milton Keynes, headquarters of this reference of the Formula 1 in UK, los Philips Public Led series totems 7000 have been housed in protective cabinets, of 3 meters high, each custom designed.

This installation is part of the projects promoted by Oracle Red Bull Racing in collaboration with PPDS, exclusive global supplier of Philips professional displays and complementary display solutions Philips.

This new collaboration takes for the first time abroad the advantages of power and sustainability from the Philips LED range, customized for the Red Bull Technology campus, which has a surface area of ​​more than 65.000 m2 to house the Oracle Red Bull Racing facilities, Red Bull Ford Powertrains, the Visa Cash App Racing Bulls team and the event venue MK-7.

In this last event space, a Philips dvLed screen, of 46,25 meters wide, that breaks all size records in this venue, as well as a range of digital signage and interactive systems from the manufacturere.

The campus has intense daily activity, where Visitors come from all over the world, from engineers and employees to fans and celebrities. Precisely for this reason, those responsible have now focused on offer them a welcome system and guide them throughout the venue with a new high-brightness digital display solution, connected and secure.

After multiple visits to the campus and technical consultations, were selected pantallas P2.4 Philips Public Led 7000, installed once vehicles pass through the security barrier, as well as at the main entrance of MK-7.

Given that Milton Keynes has an annual average of more than 730 mm of rain, it was essential to protect the screens, so PPDS partnered with the Dutch specialist Vebo Digital Signage Solutions to design and manufacture custom protective cases.

Las cabins, of almost 3 meters high, They are engraved with the Oracle Red Bull Racing logo and are built to withstand any weather conditions, con IP30 rating and conformal coating as additional protection against moisture and contaminants.

A key factor for the success of the project, and one of the many reasons why the Philips Public Led series 7000 It has been the ideal option, is your ability to deliver high gloss, quality resolution and colors and contrasts to accurately display the Oracle Red Bull Racing brand and its campaigns in any lighting condition.

To give a personal touch to the system, the technical team can create, Schedule and change content effortlessly to adapt it to every occasion, how to welcome special guests, partners and corporate events, through drivers NovaStar y DS Templates.

In line with the fast pace of F1, the Philips Public Led series 7000 also offers a active condition monitoring and designed for quick maintenance, predictable and simple, like a pit stop.

“In the high-stakes world of F1, Keeping up is not an option - he points out Laurent Mekies, CEO and Oracle Red Bull Racing team. From precision courtside displays and eye-catching branding in our hospitality areas, to the impressive Led arch and the extensive network of screens of the Red Bull Technology Campus, “Our Philips professional displays are uniquely configured to continue the magic of the race and show off the best of the team.”.

To Jae O Choi Park, commercial director for EMEA of PPDS, “Leveraging our partner network allows us to enhance Philips professional displays with unique solutions for Oracle Red Bull Racing. Both indoors and outdoors, our mission is to guarantee the best experience for the team, as well as for your visitors and guests”.