Torras Chocolates: innovation, sustainability and immersive experience for a new era of chocolate

The incorporation of technology Epson marks a turning point in the way Chocolates Torras shows itself to the world. This technological alliance, based on current solutions and agile management through software, allows the Catalan manufacturer to raise the quality of its corporate exhibitions or group visits and capture an avant-garde audiovisual narrative that accompanies its message of constant innovation.

In a sector where the consumer experience is increasingly decisive, Torras shows that creativity is not limited to the product, but it extends to the way you communicate your identity, processes and values. On the other hand, the sustainability has become the strategic and operational axis of the company. Torras looks for balanced products, with the minimum of ingredients and the highest possible quality, to satisfy an increasingly demanding consumer in terms of health and environmental impact.

In its sustainable product offering, The Organic range represents the flag of a clear approach towards organic: certified organic ingredients, no pesticides, herbicides or additives. This commitment is accompanied by a vision of responsible production, that is already materialized in tangible actions, like the installation of 500 photovoltaic panels on the roof of the factory to cover part of the energy demand with clean energy. Besides, The company uses the 100% of recyclable materials, covering paper, cardboard and plastic, con el papel certificado FSC que garantiza trazabilidad y sostenibilidad forestal. On the whole, estas medidas fortalecen una cadena de valor orientada a la calidad y al menor impacto ambiental, sin perder de vista la exigencia de seguridad y trazabilidad que demanda el consumidor moderno.

Immersive experience

La experiencia inmersiva inaugurada con motivo de su 135º aniversario, para Chocolates Torras, un hito de comunicación y relación con el público. El feedback recibido ha sido mayoritariamente positivo, destacando que la mayoría de los asistentes se enfrentaban por primera vez a una experiencia de este tipo. Esta respuesta confirma que la immersive room no solo funciona como escaparate tecnológico, sino como un puente emocional entre la marca y el cliente. He recorrido multisensorial permite vivir el chocolate con todos los sentidos: vision, ear, touch, smell and taste are integrated to place the visitor within the history of cocoa, of its production process and the values ​​that support Chocolates Torras. In this sense, the experience is not just a product sample, but an immersion in the identity of the company, that is perceived as close, innovative and committed to the environment.

From the hand of the integrator Ditec Communications and with Charmex as a technological partner, the company has created a spectacular immersive space: a 360º projection room with content personalized that invites you to experience the universe of chocolate with all the senses, along with an integrated store that completes the experience.

Oriol Pla, Marketing Manager at Chocolates Torra, comments that “the immersive experience is not a simple showcase: It is an opportunity to tell the story of cocoa with transparency, reforzar el vínculo emocional del consumidor con Chocolates Torras y destacar la originalidad que supone poder vivir el chocolate con todos los sentidos”.

La sala inmersiva se presenta, besides, as una plataforma para comunicar de forma clara y eficaz la relación entre innovación y sostenibilidad. Al implementar la tecnología Epson como aliada, Torras garantiza no solo una experiencia envolvente y de alta calidad técnica, but also a marco estable y escalable para futuras actualizaciones de contenido. La combinación de una narrativa que entrelaza historia del cacao, production process and corporate values ​​with a state-of-the-art sensory experience reinforces the public's emotional connection with the brand and provides a competitive advantage in a market increasingly saturated with premium products.

Transform the customer experience

“At Charmex we are proud to collaborate with partners like Ditec Comunicaciones on projects that transform the customer experience. The immersive room of Chocolates Torras, equipped with Epson projectors, demonstrates how technological innovation can reinforce brand image and generate a memorable impact”, they emphasize from the Charmex projection department.

To reach that point of connection and awaken emotions have been used 14 Epson projectors 6000 lumens and fixed lens, that guarantee a 360º vision. Eight of the projectors (all of them with laser light source) They are in charge of the audiovisual narrative that can be seen on the four walls of the room, while the remaining six do the same with the ground. Ultimately, The customer becomes one more ingredient in the story that Chocolates Torras explains to us., joins the creation of cocoa, to its history and the delight for the senses that its smell represents, taste and appearance.

Joan Carles Grau, director of operations at Ditec Comunicaciones, recognizes that “We incorporate Epson technology because we know the reliability and quality that their projectors provide.: ease of use and complete management through its own software. This immersive room has changed the way Chocolates Torras shows itself to the world”.

Looking to the future, Chocolates Torras maintains its commitment to continuous innovation and to transparently communicate its commitment to sustainability. The perspectives involve expanding investment in audiovisual technologies to sustain and expand the immersive experience, strengthen certifications and optimize the supply chain to further align the product offering with responsible practices, and reinforce, in all communications, the Organic distinctive and the company's environmental commitment. On the whole, Torras' strategy is consolidated as a benchmark in responsible cocoa and chocolate, where the quality of the product, process efficiency and consumer experience find a convergence that sets trends in the industry.

The keys to the project

• Integrated innovation: product (0% sugars, Organic), processes and consumer experience (immersive room) powered by Epson.
• Sustainability at the center: Organic, clean energy (500 photovoltaic panels) and materials 100% recyclable (FSC for paper).
• Multisensory experience: the immersive room with 14 Epson projectors 6000 lumens, recontextualizes the history of cocoa and the production process for the modern consumer.
• Impact and trust: positive feedback and strengthening the emotional bond with the brand.
• Future of value: continued investment in technology and certifications, with clear communication of the environmental and Organic commitment to maintain Torras' position as a reference in responsible cocoa.