Norwich University of the Arts launches advanced virtual production studio powered by Sony Verona
The Norwich University of the Arts houses the Sony Virtual Production Studio, a production facility focused on virtual production that features the cinematographic capture of the Sony Venice and an unprecedented deployment in the United Kingdom of Sony Verona panels.
The studio is located next to the University Immersive Simulation and Visualization Laboratory. Funded by the Arts and Humanities Research Council, constitutes a new digital creativity center for film students, animation, games and visual effects.
Nine meters wide and four meters high, he volumen LED uses 6,7 millions of pixels to deliver sharp, cinematic images that look real both in person and on camera. The collaborative nature of the project has allowed the university to partner with motion capture specialists Target 3D, which provide their advanced camera tracking system based on Optitrack.
Future students of the Norwich University will have the opportunity to explore the new facilities during the university's open days, in which the interesting opportunities that the space offers for learning will be highlighted, collaboration and innovation. In addition, may be used for commercial purposes, since directors will be able to rent the space for their own projects.
For the teacher Ben Stopher, Vice-Chancellor Designate of Norwich University of the Arts, The launch of the Virtual Production Studio represents a “big step forward” for Norwich University of the Arts and for creative education in the UK. “This collaboration with Sony allows our students to experiment with the same technology that is shaping the future of cinema, animation and visual effects. "It reflects our ambition to ensure that all graduates are prepared to innovate and lead in a rapidly evolving creative landscape.". Facilities include professional cameras and audio systems, as well as custom lighting to ensure high-quality image reproduction in virtual environments. “Sony has provided technical expertise and support as part of a growing collaboration with the university.”, has stood out.
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