Moment Factory surprises with an immersive experience with Matrox ConvertIP and IPMX

For one of his latest projects, Moment Factory collaborated with Matrox Video to reimagine a 360° multimedia environment at an iconic New York City landmark. The result: an upgrade from a traditional HDMI-based system to a next-generation IP-based distribution architecture, Built on open standards and future-proof flexibility.

Moment Factory is a multidisciplinary entertainment studio based in Montreal that creates immersive environments where video converges., the sound, lighting, the architecture, interactivity and special effects. Known for transforming spaces into living canvases, the studio continues to redefine the boundaries of entertainment around the world. From permanent installations in airports, stadiums and public spaces to large-scale live shows, theme park attractions and architectural projections, Moment Factory creations span continents and industries, captivating audiences from Las Vegas to Tokyo and beyond.

In one of his latest projects, Moment Factory collaborated with Matrox Video to redesign a 360° multimedia environment located in a space located in the financial district of Manhattan (Cipriani 25 a Broadway). It is an emblematic Beaux-Arts style building originally built in 1921 as Cunard Steamship Company ticket hall. Now one of New York City's premier event venues, where galas are held, corporate meetings and immersive experiences in its marble-clad interiors. In its center is the Great Hall, a grandiose piece of architecture famous for its vaulted ceilings and spectacular feeling of spaciousness.

Originally installed on 2018, the multimedia system Great Hall was based on a conventional HDMI matrix and fiber extender infrastructure. The complex geometry of the enclosure (vaulted ceilings, domes and niches) required high-resolution, synchronized video delivery with minimal latency without compromising visual quality.

When it was time to completely revamp the system, Moment Factory set out to move to a uncompressed distribution UHD@30 Hz, with the option to expand to 60 Hz; achieve a synchronized performance and with a minimum latency; simplify implementation, maintenance and redundancy; integrate seamlessly with existing control panels and adopt a cost-effective, future-proof open standard.

Matrox ConvertIP and IPMX in the core

After an exhaustive evaluation, Moment Factory selected Matrox ConvertIP and IPMX as key components of your new video distribution setup, Supported by Matrox NRG redundant power supplies to ensure uninterrupted operation.

ConvertIP allows the conversion of HDMI signals into IPMX streams, allowing traditional video sources to be distributed over standard IP networks without compromising quality or latency. IPMX is a set of open standards and specifications for AV over IP designed to ensure interoperability between devices, provide flexible transport of compressed and uncompressed media, and simplify integration between network-based systems.

Para Moment Factory, This standards-based approach provided the performance and adaptability needed to support their creative workflows.. The solution offered several key capabilities, among them the IPMX and ST support 2110, the flexibility of using compressed or uncompressed signals, Detection and control of NMOS devices, an intuitive ConvertIP user experience and network-based monitoring and maintenance that streamline system management and troubleshooting.

Arnaud Grosjean, Moment Factory Solutions Architect, comments that “within ten minutes of unpacking the ConvertIP units, we had a flawless, low latency signal over the network. The ease of use was remarkable”.

The new system integrates perfectly with Moment Factory's media servers, providing 62,4 megapixels of content 17 4K projectors distributed throughout the Great Hall. Each 4K video output is transmitted over distances up to 100 metros, with a redundant design that ensures uninterrupted performance.

Key elements of the workflow include redundant multimedia servers with one-to-many hot backup capability, ConvertIP transmitters and receivers for the distribution of AV signals over IP with ultra low latency, and network-based monitoring along with control API REST open for configuration and real-time visibility. Moment Factory evaluated other AV over IP technologies, but considered that the IPMX interoperability best fit the long-term vision of the venue 25 Broadway.

Regarding simplified operations and improved control, Replacing the traditional HDMI matrix with an IP-based solution transformed the way Moment Factory works, enabling faster configuration and deployment through software patches that replace physical cable switching, facilitating remote diagnostics so engineers can monitor fiber connectivity and signal integrity without physically accessing projectors, and reducing points of failure thanks to network-based redundancy that increases system resilience.