Amsterdam transforms into a 3D city on its 750th anniversary

A gigantic model of 200 m2 composes the permanent 3D exhibition 'Amsterdam in motion', created in collaboration with Monks, in which the capital of the Netherlands shows visitors its transformation through immersive projections, animated effects and sound.

The celebration of 750th anniversary of the city of Amsterdam has been the reason for creating the permanent exhibition Amsterdam in motion, that displays on a multimedia scale in a mockup of 200 m2 its transformation, in the project developed by Monks, digital branding of the marketing and technology specialist S4 capital, in collaboration with the city council of this city.

Rated as the interactive model of the world's largest city, during the immersive show offered Amsterdam in motion, of fifteen minutes long, Visitors can learn about the evolution of the capital of the Netherlands from 1275 until now, with the dynamic recreation of more than 30.500 buildings and its urban landscape.

For the exhibition, eighteen high luminosity projectors that they recreate with mapping layers, hundreds of AI-enhanced historical images y spatial sound the evolution of the city in an immersive experience.

How do you explain Victor Knaap, Monks EMEA Director, “Amsterdam in motion It is an unparalleled immersive experience that represents a turning point in urban marketing, with an environment that adapts and evolves with the city and its citizens, offering infinite possibilities of interaction”.

This great 3D model of the city, created in collaboration with the Dutch entrepreneur Duncan Stutterheim, he Amsterdam Museum y Monks, “serves as a tribute and a time machine, honoring the city's past and inviting visitors to imagine its future.".