WHEREAS 2026 opens its doors with the aim of redefining ProAV

Once again this year, Fira de Barcelona Gran Vía welcomes the broadest representation of the global audiovisual industry in WHEREAS 2026, quote that between 3 and the 6 February seeks to find opportunities at the limits of technology and creativity under the motto “Push Beyond”.

Distributed in a total of eight pavilions, 1856 displays return to Barcelona to star in an event that year after year has been consolidated under a expansionist approach: The most recognizable environments of the ProAV seek to complement each other in universes such as the broadcast oh go eSports with the aim of forming a unique proposal for the B2B tech world.

The weakness of an Infocomm that increasingly takes a more local approach, and some IBC and NAB far from their pre-pandemic meeting capacity, certify the bet led by Mike Blackman, general director of the fair: "Every year, Our goal is to offer an experience that drives creativity and encourages innovation. WHEREAS 2026 will open new horizons, will spark new ambitions and bring together the global AV and systems integration community for an unforgettable celebration of innovation.”.

Blackman highlighted at the opening of the fair that the number of pre-registrations in this edition has grown by 10%, surpassing the 85.000 professionals for the first time. Los main territories of origin of those visiting ISE these days are Spain, China, United Kingdom,ROOF, Benelux, France and the United States.

Throughout four days, WHEREAS 2026 complements its exhibition program with a wide selection of summits that seek to provide knowledge and business opportunities. In total, This edition of the fair will host six summits dedicated to different verticals (education, Smart building, digital signage, control rooms, cybersecurity and Broadcast AV); of the business forums (Investor Forum and the European Latin American AV Forum); the habitual CEDIA Smart Home Tech Conference, or the lecture series Megatrends, con 14 hours of programming dedicated to trends such as IA, cybersecurity, robotics, Smart spaces, sustainability and investments. All, of course, with the usual presentations and master classes that allow everyone to experience the fair in their own way: to learn, know, share or do business.

The edition 2026 from ISE, outside of this conference program, It also stands out for its ability to mark the calendar of companies. In the run-up to the event, hundreds of companies have announced news in its entire range of products: from disruptive solutions that seek to respond to the market's demand for creativity, to small updates aimed at satisfying all types of needs of an industry in transition of technological models and infrastructures.

Waiting for the famous expansion of Fira de Barcelona, which promises a new expansionist phase of ISE 2026 with who knows if the opening to new markets or verticals, The organization of the fair has sprinkled the event with news seeking to improve the attendee experience. In this sense, has been announced daily drone show, which will take place 3 al 5 February at the southern entrance to the Fira de Barcelona Gran Vía at 18:30, or the programa Spark, that seeks to introduce ISE contexts to markets such as broadcast, video games, designs, live events and media.

Days full of news await us that, as usual, you can continue on Digital AV, Underwood publication Communication focused on audiovisual integration, through a Special with all the information.