Guillermo Calvo (LG): “We are committed to continuing to be market leaders, both in LED technology and in hospitality”

Guillermo Calvo, Director Business Solutions en LG Electronics Spain, presents in this video interview at Integrated Systems Europe (WHEREAS) 2026 the news from the manufacturer that came to Barcelona with an exhibition of 1184 m² with integrated B2B software ecosystems, Next-generation Micro LED and immersive retail experiences under the motto “Solutions beyond screens”.

Who visited the LG stand at ISE 2026 were received by a interactive waterfall which combined a three-sided LED tower with pantallas LED Transparent Mesh with an ultra-thin 4.2mm pixel. This latest flexible screen, LED T-Mesh, that ascended and descended, created a visual movement that allowed visitors to intuitively experience LG's technological sophistication.

In your space at ISE, LG featured specialized environments ranging from hotels and control rooms to meeting rooms, collaborative and self-service spaces, offering differentiated professional display products and solutions adapted to each sector.

In the area of hotel, LG showed comprehensive solutions designed for both hospitality professionals and guests, that improve the experience of the stay and streamline management. Features focused on information security are offered, with automatic data deletion on all hotel screens.

Guillermo Calvo highlights that a vertical of which “We are very proud to say that we have been market leaders for more than 13 years is that of hotels. In hospitality we present our new developments within ProCentric Cloud”.

For environments of control, LG focused on display solutions certified by LG Shield, the multi-layer security system that serves as a security reinforcement for screens that are used in a critical environment and covers everything from the operating system to the installed applications to prevent cyberattacks and data leaks.

In addition to the collaboration area, in which he presented his proposal LG CreateBoard, equipped with AI features for interactive education, The manufacturer had a dedicated self-service area where it could find high-brightness screen solutions with anti-fade technology., which guarantees the durability of the screen by avoiding yellowing caused by long sun exposure.

LG Business Cloud

In this exhibition, LG presented a wide range of software solutions perfectly integrated with its hardware products. By using LG Business Cloud, a Integrated platform for screen management and operation professionals, the company offers comprehensive and complete solutions adapted to the specific business environment of each client.

LG ConnectedCare allows integrated management and monitoring of professional displays in numerous stores using a single laptop. Enables easy information sharing via email registration and provides energy consumption monitoring and prediction, offering integrated and customized control solutions specifically for large-scale store operators.

For content management, LG SuperSign facilitates the creation and distribution of video and image content. With AI-assisted content generation, Even small business owners can produce high-quality advertising materials without additional costs.

LG Magnit and ePaper

LG also presented the new generation of screens Micro LED LG Magnit, which will be released soon, and an ultra-thin, very low-power LG E-Paper screen. The name LG Magnit combines “magnificent” (magnificent) con “nit” (the unit of measurement of light intensity), reflecting the exceptional brightness and stunning image quality of the display. The modular design of its LED cabinets allows seamless assembly in the form of blocks, allowing infinite scalability.

“This year we present our new controller with fiber optic connection, which allows a higher resolution of the image launch from the controller to the screen itself until 10 kilometers away thanks to fiber optics. A very important novelty is that we present our Magnit with Active Matrix. Thanks to this new system we reduce the flickering of the image and we can control the luminosity pixel by pixel, not like before that were handled line by line”, says Calvo.

A key feature that improves operational stability: the Line to Dot technology (LTD). On conventional LED screens, driver ICs operate light sources by lines, meaning that a single defective pixel can affect an entire line. LG LTD technology converts potential line defects into pixel-level defects, ensuring that any pixel issues are isolated to a single point. This significantly minimizes visual interruption and allows for a more comfortable and fluid viewing experience.. Installation convenience has also been significantly improved with a front access system that allows easy adjustment between cabinets., and the ability to install LED displays and drivers at a distance of up to 10 kilometers from each other.

The company also exhibited its screen LG E-Paper, which uses a panel technology in which electrically charged colored particles move and stabilize in response to an electric field to form images. This ultra-low power display displays a greater range of colors than conventional electronic displays. And they reproduce a texture similar to that of paper posters, being able to maintain static images without the need for a continuous power supply. Designed with a slim profile of 17,8 millimeters, that narrows to only 8,6 millimeters at its thinnest point, and with a weight of only 3 kilograms, LG E-Paper display offers easy mobility and installation in a wide range of commercial environments.

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