The MSC Group will centralize the creative and technical development of its shows in Edinburgh

The cruise division of MSC Group bets on the launch of MSC Creative Studios, a large nerve center for the development of its shows that will bring together the creative teams under one roof, technical and production.

Starting from a popular production studio in Edinburgh (Scotland), which are currently being renovated to become MSC Creative Studios, The company will have a large center dedicated to development of entertainment and training of artists in order to offer first-class entertainment experiences to its passengers.

The studio is expected to be fully operational in July 2026, which will allow the development of shows and productions for MSC Cruises and Explora Journeys starting with the season at the end of 2026. MSC Creative Studios will have a space dedicated to aerial tests, eleven dance studios, six singing studies, a technical recording studio, offices and break rooms; and warehouses for decorations, props and costumes.

These facilities will support the trials, the technical training, he development of the scenery and the preparation of artists before the premiere of the shows on board.

Steve Leatham, Vice President of Entertainment, MSC Cruise Division, comments that “Having a space dedicated to entertainment development and training is essential as we continue to expand the scale and ambition of our productions. These state-of-the-art facilities will help us ensure that our shows are ready for their premieres and are always offered at the highest quality., which reinforces the cruise division's long-term commitment to innovation in onboard entertainment”.

“MSC Creative Studios will be a dynamic center where artists, technicians and creatives will be able to collaborate from the beginning of each project. Based in Edinburgh, one of the great cultural capitals of the world, “The studio will be inspired by the rich artistic energy of the city and we look forward to seeing it come to life and sharing the exciting new concepts it will bring to our guests on MSC Cruises and Explora Journeys.”, conclusye Latham.