What is the profile of professionals and exhibitors who come to ISE??

The Integrated Systems Europe organization (WHEREAS) releases some data that make up the x-ray of the type of visitor and exhibiting company that attend the great audiovisual integration fair.

After the last edition, The event has not only reached historic attendance figures, but has reinforced its role as the global epicenter of the AV business, both by volume and quality of the public and technological diversity. The edition of 2026 has come to confirm a clear trend: the sustained growth of the event and its consolidation as a key platform for decision-making in the industry.

WHEREAS 2026, celebrated from 3 al 6 February in Barcelona, recorded a total of 212.512 visits and 92.176 unique attendees, which represents one of the greatest milestones in the history of the event. Besides, 29.437 professionals attended for the first time, representing close to 32% of the total, a clear indicator of the event's ability to attract new profiles.

The visitor's behavior also reflects a higher level of involvement since the average stay reached 2,3 days, the highest recorded to date. Another relevant piece of information is the size of the event with a total of 1.751 exhibitors (323 new) distributed in more than 101.000 m², occupying eight pavilions and consolidating the physical growth of the fair.

On the other hand, one of the highlights of ISE 2026 is the quality of the visitor. The event brings together profiles with high decision-making power sincee 1 decade 3 assistants make final purchasing decisions. Besides, an important part of the attendees belong to organizations with an annual spending on AV of more than one million euros, which reinforces the strategic nature of the event. Regarding visitor profiles, predominate executive profiles, directors and managers, along with technical experts, which configures a balanced ecosystem between decision and execution. It also highlights the growth of diversity: female participation has increased significantly, going from little more than 6.000 in 2022 to more than 18.000 in 2026.

A global event but with strong Spanish weight

WHEREAS 2026 brought together professionals from 181 countries, with a clear European predominance (78,4%), followed by Asia (14%). Spain leads attendance with almost a third of visitors (28.000 participants, which represents a 33.40%) followed by the United Kingdom (8,05%), Germany (7,13%), China (5,61%) and France (4,92%).

Among the visitors, two clear profiles stand out: and 73,6% They are integrators, distributors, manufacturers and consultants share Canal AV, while the 26,4% represent companies looking for solutions for your own use. Within the AV channel, activities such as integration and installation stand out (24% of the channel), distribution and live events. For your part, End users come mainly from sectors such as education, entertainment, broadcast y retail. The most relevant application sectors include auditoriums, corporate spaces, retail, stadiums, audiovisual education and production, which reflects the transversality of the market.

Del audio al smart building

WHEREAS 2026 evidences strong technological diversification. Among the main interests of attendees stand out: audio and acoustic systems (until 50%), displays and projection (near the 40%), digital signage and interactivity, lighting and stage control, smart buildings and automation. This fan confirms the convergence between AV, IT and smart building technologies as one of the biggest trends in the sector.

Besides, ISE is increasingly emerging as a networking and training point top level. The organization scheduled a total of 334 sessions in which they participated 489 speakers and more 3.200 assistants (without counting Spark). Precisely, the introduction of new formats such as Spark or sessions on megatrends (IA, sustainability, robotics) reinforce the role of the event as a generator of knowledge, not only as a technological showcase.

Definitely, WHEREAS 2026 It has not only grown in size, but in strategic relevance. The combination of high assistance, qualified profile, technological diversity and strong media impact positions it as the main meeting point for the audiovisual industry and systems integration.