Uniguest turns Chesterfield FC stadium into a connected experience with Sports Hub

The Sports Hub platform of Uniguest improves fan engagement, optimizes content management and multiplies revenue opportunities on match days at the SMH Group Stadium of the Chesterfield FC, historic English club founded in 1866.

Although the club's stadium Derbyshire It was inaugurated in the year 2010, digital communication throughout the facility had become obsolete. Content updates were made manually and the red de IPTV lacked flexibility, which made the content team of the Chesterfield FC it was becoming increasingly difficult to keep the systems working perfectly on match days.

To face these challenges, Chesterfield FC implemented Uniguest Sports Hub in approximately 40 screens spread throughout the stadium, that cover hallways, VIP rooms, offices and reception areas. The platform integrates IPTV and digital signage in a single interface, which allows the club manage content, designs and programming centrally.

A key improvement has been the ability to control live content throughout the stadium. With the integration of Sky Bright Box, now the different screens can show different channels simultaneously, improving both the experience in the hallways and in the VIP areas.

The system of Uniguest It also provides specific functions adapted to the sporting events. In this way, Sports Hub allows instant sharing goals, substitutions and draw results on the entire network of screens so that fans can follow the development of the match in detail regardless of their location.

A platform to take advantage of new business opportunities

Beyond match days, the platform supports the business strategy of the club. Las suites VIP can show custom branded content for conferences and corporate events, while the integration with Microsoft Teams Rooms converts idle screens from meeting rooms in branded digital signage.

Ashley Kirk, presidente del Chesterfield FC, values ​​very positively the possibilities offered by the Uniguest system, especially in the advertising section: “The team is constantly creating new advertising spaces that we did not have before. Sponsors recognize that they are making themselves known to 8.500 people every Saturday, and that is very powerful. It required a small investment, but the performance has already been very, very good; “We are very satisfied with it”.

From the side of Uniguest, James Keen, executive vice president of marketing, underlines the importance of the transformation of sports stadiums from the point of view of the aficionados, but also from the business: “Stadium technology must be impactful and accessible across the entire spectrum of sports and entertainment.”. From stadiums and arenas to community venues and clubs, platforms must adapt to meet both participation and budgetary objectives. “Chesterfield FC is a great example of how youth teams can create a high-quality, connected experience for their fans.”.