The RCDE Stadium is reinvented as a business space, events and experiences

RDC Espanyol aims to position the RCDE Stadium as a space with a projection beyond sporting activity, prepared to host events, shows, experiences and projects linked to the business field, social and cultural throughout the year.

This evolution of the facility responds to an increasingly relevant reality in the Club's model.: the activation of the stadium as an engine of activity and generation of opportunities.

In this context, RCD Espanyol presents the new image of the RCDE Stadium and launches its new website, two steps that reinforce the identity of the stadium within the club's brand system and accompany its development as a strategic asset with its own entity. The incorporation of a specific identity and a particular digital environment allows for greater coherence, visibility and development capacity to its role within the global growth of the Club.

The new image is born from an essential look at the stadium itself. Does not seek to reproduce it, but to synthesize it from its most recognizable elements: the vertical LEDs on its façade and the structure that surrounds it. Through this simplification, It builds its own visual language that transcends the architectural to become a symbol..

Beyond its graphic dimension, The logotype expresses the character of the RCDE Stadium as a active space, open and constantly evolving. The lines that compose it evoke rhythm, structure and repetition, reflecting the activity that is generated inside and its capacity to accommodate new uses beyond football.

The use of color reinforces this link, taking as a reference the corporate tones of the Club and projecting them to the outside, in line with the stadium's own visual identity. Thus, the imagotype not only identifies, but rather it orders and articulates the story of the RCDE Stadium within the Club's ecosystem.

This launch is part of RCD Espanyol's conviction to continue promoting the stadium's activity in non matchday environments, where in recent years the celebration of events and the opening to new uses have increased, consolidating it as a dynamic space with projection. In this way, The sports club takes another step in its diversification strategy, reinforcing the role of the RCDE Stadium as a key asset for the development of the Club and its connection with the city.