Absen screens elevate BMW showcase in Beijing

BMW, in collaboration with the systems integrator Pik and the technical supplier Creative Technology, deployed 350 square meters of LED screens Roll call to frame their vehicles within the framework of the Beijing International Motor Show.

Las screens They constituted a central visual reference point within the large stand of BMW, that covered 4.400 square meters. An eye-catching screen on the main stage, of 59 meters wide by 6 meters high, starred in this immersive environment, displaying dynamic content at scale.

The installation was based on the ranges of screens SA2.6 y SA2.6-C, which were fed by the processing system Brompton. These panels offer a 160° viewing angle, a DCI-P3 color gamut higher than 99,9 %, a refresh rate of 7680 Hz y a frame rate of 240 Hz.

The design of the BMW stand could also benefit from flexible panels SA2.6-C, which allowed angle adjustments from –30° to +30° and curved structures, as compact cylindrical screens. Despite a tight delivery schedule, the collaboration between BMW, Roll call, PIK, NIYU and CT resulted in a “smooth execution” from planning to installation. Features such as systems quick fix, los automagnetic cabinets and the front and rear maintenance Enabled efficient installation and reliable on-site performance.

Stone Shi, technology director of Roll call, emphasizes that this project “project demonstrates how well-thought-out engineering meets the demands of the real world”. “The SA series combines a lightweight design, Excellent color accuracy and creative flexibility, while maintaining rapid deployment and operational efficiency. “Supporting BMW on this scale highlights Absen’s ability to deliver world-class visual experiences.”, point.

From Yours, BMW technical consulting partner, Fabio Stein point: “For a project of this magnitude and visibility, Attention to detail in all disciplines is essential, from technical specifications to on-site execution. As a BMW technical consulting partner, Our goal is to ensure that all components integrate seamlessly into the overall concept and meet the required quality standards.. The LED installation was a key visual element within the stand, and the collaboration between all the partners involved contributed to a reliable and well-executed result”.