DOOH on wheels: NomAds turns riders into advertising supports

The usual rider backpacks, home food delivery people, They become digital advertising media thanks to NomAds, a Spanish initiative that seeks to change outdoor advertising through “screens that walk”.

The core of the proposal NomAds are some LED screens of 30×40 cm that are located in the backpacks riders: solutions 1000 brightness nits capable of playing video that move through urban centers to make an impact “impossible to ignore”. The proposal is accompanied by a system of GPS in real time that allows advertisers to track live and completely online the performance of campaigns via CMS, with functions such as heat maps or numbers of kilometers traveled.

Regarding the “supports” of these campaigns DOOH, these are the delivery people, the brand offers a payment of up to 500 € per month. After they request to join NomAds, your computer installs the “backpack LED” in just 5 minutes. In this way, Delivery drivers can earn money for “every kilometer traveled” and receive payments every two weeks. They should not change their route or adjust to a specific schedule: Simply turn on your device when you start your workday.

The enterprise, which has recently begun its journey based in Sant Feliu del Llobregat, is directed by Jaime Solanich Ballarín, previously product manager of Globo. As confirmed via LinkedIn, The company's objective is to “scale what already works”. In your own words: “NomAds is already on the street, with active riders, real brands and campaigns. And opening conversations with agencies, technological partners and cities. There has also been some view of “what the hell did I just see happen?”. Part of the charm, i guess. And every time someone turns, every time a brand understands the format and every time a rider comes out with a backpack on, the market becomes a little more real”.