Children's sports store Rookie USA employs the first virtual assistant based on a famous character11 September 2012 Rookie USA, una nueva tienda retail de alta gama alta que vende ropa deportiva para niños, ha echado mano de un curioso agente de ...
Volvo uses an interactive digital signage campaign for the launch of its new V40 model7 September 2012 Swedish car manufacturer Volvo has launched an out-of-home digital campaign to promote the launch of the new Volvo V40. Created ...
Facedeals uses facial recognition to personalize offers and discounts6 September 2012 Applying specific discounts based on a person's preferences is nothing new. Various smartphone and Facebook applications help ...
Marks & Spencer redefines the concept of 'multichannel shopping'’4 September 2012 The Marks chain of stores & Spencer, one of the main retailers in the British clothing market, household items and food, has opened ...
Falabella installs innovative digital fashion catwalks in its stores in Lima30 August 2012 The Chilean retailer Falabella has equipped two of its clothing stores in Lima (Peru) with digital signage screens that allow ...
Selfridges uses eye-catching display that integrates audio and video to attract customers29 August 2012 British high-end retail chain Selfridges is trying to attract passers-by with a double sensory offering through an innovative ...
iDklic turns the iPad into an interactive sales tool29 August 2012 The Belgian digital signage company iDklic has developed a multi-screen concept for Mercedes dealers in the country of Tintin that is based ...
MOOH Group crea JukeBox Media, a jukebox with built-in digital signage29 August 2012 The British firm MOOH Group, specialized in innovative out-of-home digital solutions, expands its digital outdoor advertising network with the launch of ...
Puma bets on the interactive retail concept 2.0 in its new store in Barcelona28 August 2012 The German sports brand Puma has opened its first store in Barcelona, in a privileged position, in the heart of Paseo de Gràcia, integrated into the Boulevard ...
Lil Wayne presenta su nueva marca de streetwear con un mapping 3D en maniquíes27 August 2012 El rapero Lil Wayne ha elegido una llamativa forma de lanzar su nueva línea de ropa de skateboard, ‘Trukfit’, en la discoteca 1 Oak ...
Astral Out-of-Home lanza una aplicación de publicidad exterior con realidad aumentada27 August 2012 La empresa de publicidad exterior canadiense Astral Out-of-Home se ha asociado con Ad-Dispatch para lanzar IRIS AR, una aplicación de realidad aumentada desarrollada exclusivamente ...
Publicidad dinámica que fomenta el ahorro de energía27 August 2012 BC Hydro, el mayor proveedor de electricidad de la Columbia Británica (Canada) ha llevado a cabo, en colaboración con la agencia DDB Vancouver, a ...
The excitement of football, new leisure offer in shopping centers27 August 2012 The Spanish League has returned for another year and has done so in style in the shopping centers. Gol T Shopping Centers ...
Ibiza undergoes a digital makeover thanks to Sony and AirBlocks23 August 2012 AirBlocks, AVC Media's network of public displays and free Wi-Fi, has used 80 pantallas LED HD FWD-46B2 y FWD-55B2 de Sony como ...
'Mirror, mirror’ digital signage to try on clothes on social media20 August 2012 Five Faces, an Australian IT company specializing in digital signage software and solutions, has developed OmniMirror, un sistema display interactivo que permite ...
Digital signage attracts twice as much attention as traditional media20 August 2012 El digital signage atrae el doble de atención que los medios tradicionales e incrementa las ventas un 24%, según la enseña Puzzle Rojo, franquicia ...
The London Games 2012 confirm the 'Olympic dimensions'’ that is acquiring digital signage17 August 2012 London 2012 has just finished and can already be highlighted as the first completely digital Olympics, a great event that has turned out to be quite ...
Mobile marketing campaign invites London visitors to enjoy Turkish Airlines destinations14 August 2012 Coinciding with the London Olympic Games 2012, The McCann Istanbul agency carried out a digital-out-of-home campaign for Turkish Airlines that sought to attract ...
Samsung SpaceFest, espectáculo de proyección inmersiva 3D de 360 degrees14 August 2012 La agencia de publicidad Monster Media ha creado un contenido 3D personalizado de 360 grados para el Samsung SpaceFest, un show que simula la ...
Singapore Changi Airport unveils spectacular kinetic art sculpture14 August 2012 El arte también forma parte de la publicidad, como se pone de manifiesto en el aeropuerto Changi de Singapur, donde se ha creado una ...
