LG creates disruptive experiences with its LED technology in leisure and entertainment facilities13 February 2025 Offer maximum benefit in image quality, durability and efficiency, with flexible design possibilities and formats they mark the 'DNA' in technology ...
Cines Callao incorporates 3D videomapping into its technical infrastructure7 March 2024 The new solution, that will allow the creation of immersive experiences for the events held in the Cines Callao space, includes two laser projectors ...
Callao City Lights launches the largest large-format digital circuit in an urban environment in Spain8 June 2022 Gran Vía Circuit is a project that allows Callao City Lights to take on the marketing of digital advertising screens of 4 of the ...
Callao City Lights and BCN Visuals promote outdoor digital media in Spain with 3D technology5 November 2020 The digital screens of the Callao Cinemas in Madrid are transformed to offer brands a visual experience never seen before in ...
Callao City Arts will accompany the people of Madrid at the beginning of deconfinement11 May 2020 On the outdoor screens of the Callao cinemas you can see, during this month of may, an artistic collage made up of a selection of pieces ...
LG Spain shows in Juntos 5 its comprehensive and efficient proposal on the Led screens of Cines Callao27 May 2019 The Spanish subsidiary has brought together nearly four hundred partners and clients to show its comprehensive B2B proposal in all its business areas, ...
Cines Callao renews its digital screens in favor of image quality and Led efficiency23 April 2019 The one known as 'Times Square' in Madrid, in the central Plaza de Callao, It has two new giant digital screens from the manufacturer LG, with the ...
Mahou promotes its new beer with the augmented reality of Callao City Lights15 March 2018 The promotional action, based on augmented reality, has been conceived by the agency Wildbytes in collaboration with DigitasLBi and developed with the participation of ...
Callao City Lights and Wildbytes bring augmented reality permanently to the Plaza del Callao26 April 2017 Starting today in Madrid, the two outdoor digital screens at Cines Callao will show the possibilities offered by the first permanent platform of ...
closesUnicef will also turn off, with everyone's help, the giant screen in Plaza del Callao24 March 2017 The organization invites, with the collaboration of Callao City Lights, that all the people who come to this emblematic space in Madrid today ...
The Argentine art of ArcoMadrid jumps to the screens of Callao23 February 2017 These days Madrid's Gran Vía has become an avant-garde art center where works by Adriana Bustos are exhibited, Sebastian Diaz ...
Callao's screens open to the world of digital culture, disseminating the work of emerging talent3 January 2017 This project was born as a commitment to support the art world on the part of Callao City Lights., betting on spreading the work of ...
Cine Callao celebrates on its DooH screens and with AR technology its 90 years dedicated to celluloid15 December 2016 With a great party and paying tribute to the seventh art, This emblematic Madrid cinema has transported the public of the city with augmented reality techniques. ...
Callao City Lights sells Platea Madrid's digital screens18 November 2016 With this contract, it increases its circuit by adding to its DooH business the marketing of 3 large format digital screens located in the ...
Super 8, the new DooH brand of cinematic exhibition, events and culture on Madrid's Gran Vía axis15 June 2016 A new brand to offer 360º experiences in cinema, out of home digital advertising, production of events and culture define the proposal of the ...
Multi-device interactivity in real time with the user, the DooH media challenge18 September 2015 A digital outdoor advertising screen can offer, definitely, huge possibilities, mostly yet to be exploited, in terms of user experience; ...
The Madrid City Council trusts in commercial DooH screens to stop the closure of cinemas and theaters16 April 2015 The Environment Department of the Madrid City Council has approved regulations that will allow the city's cinemas and theaters to place, ...
Augmented reality will take over the Plaza de Callao so that fans of Fox series can interact with their characters7 October 2014 Already described as a “unique and unprecedented augmented reality experience”, Fox Spain has taken another step in the interaction between ...
Callao City Lights: a profitable example of digital outdoor advertising analyzed in BIT Broadcast 201423 May 2014 With a pragmatic and realistic title: “I already have a DooH screen, “And now what do I do?”, the workshop of the company Espectáculos Callao, what has ...
Callao City Lights joins the reading of 'Don Quixote'’ on Book Day23 April 2013 Coinciding with the celebration of Book Day, the giant LED screens in the Plaza de Callao in Madrid broadcast live with subtitles ...
