LG creates disruptive experiences with its LED technology in leisure and entertainment facilities13 February 2025 Offer maximum benefit in image quality, durability and efficiency, con flexibles posibilidades de diseño y formatos marcan el ‘adn’ en la tecnología ...
Cines Callao incorporates 3D videomapping into its technical infrastructure7 March 2024 The new solution, that will allow the creation of immersive experiences for the events held in the Cines Callao space, incluye dos proyectores láser ...
Callao City Lights launches the largest large-format digital circuit in an urban environment in Spain8 June 2022 Gran Vía Circuit is a project that allows Callao City Lights to take on the marketing of digital advertising screens of 4 of the ...
Callao City Lights and BCN Visuals promote outdoor digital media in Spain with 3D technology5 November 2020 Las pantallas digitales de los Cines Callao de Madrid se transforman para ofrecer a las marcas una experiencia visual hasta ahora nunca vista en ...
Callao City Arts will accompany the people of Madrid at the beginning of deconfinement11 May 2020 On the outdoor screens of the Callao cinemas you can see, during this month of may, un collage artístico integrado por una selección de piezas ...
LG Spain shows in Juntos 5 its comprehensive and efficient proposal on the Led screens of Cines Callao27 May 2019 The Spanish subsidiary has brought together nearly four hundred partners and clients to show its comprehensive B2B proposal in all its business areas, ...
Cines Callao renews its digital screens in favor of image quality and Led efficiency23 April 2019 The one known as 'Times Square' in Madrid, in the central Plaza de Callao, It has two new giant digital screens from the manufacturer LG, with the ...
Mahou promotes its new beer with the augmented reality of Callao City Lights15 March 2018 The promotional action, based on augmented reality, ha sido ideada por la agencia Wildbytes en colaboración con DigitasLBi y desarrollada con la participación de ...
Callao City Lights and Wildbytes bring augmented reality permanently to the Plaza del Callao26 April 2017 Las dos pantallas digitales exteriores de Cines Callao mostrarán a partir de hoy en Madrid las posibilidades que ofrece la primera plataforma permanente de ...
closesUnicef will also turn off, with everyone's help, the giant screen in Plaza del Callao24 March 2017 The organization invites, with the collaboration of Callao City Lights, a que todas las personas que acudan a este emblemático espacio de Madrid hoy ...
The Argentine art of ArcoMadrid jumps to the screens of Callao23 February 2017 These days Madrid's Gran Vía has become an avant-garde art center where works by Adriana Bustos are exhibited, Sebastián Díaz ...
Callao's screens open to the world of digital culture, disseminating the work of emerging talent3 January 2017 This project was born as a commitment to support the art world on the part of Callao City Lights., apostando por difundir la obra de ...
Cine Callao celebrates on its DooH screens and with AR technology its 90 years dedicated to celluloid15 December 2016 With a great party and paying tribute to the seventh art, este emblemático cine madrileño ha trasladado con técnicas de realidad aumentada al público de la ...
Callao City Lights sells Platea Madrid's digital screens18 November 2016 With this contract, it increases its circuit by adding to its DooH business the marketing of 3 pantallas digitales de gran formato ubicadas en el ...
Super 8, the new DooH brand of cinematic exhibition, events and culture on Madrid's Gran Vía axis15 June 2016 A new brand to offer 360º experiences in cinema, out of home digital advertising, producción de eventos y cultura definen la propuesta del ...
Multi-device interactivity in real time with the user, the DooH media challenge18 September 2015 A digital outdoor advertising screen can offer, definitely, huge possibilities, mostly yet to be exploited, in terms of user experience; ...
The Madrid City Council trusts in commercial DooH screens to stop the closure of cinemas and theaters16 April 2015 La concejalía de Medio Ambiente del Ayuntamiento de Madrid ha aprobado una normativa que permitirá a los cines y teatros de la ciudad colocar, ...
La realidad aumentada tomará la Plaza de Callao para que los fans de las series de Fox interactúen con sus personajes7 October 2014 Calificada ya como una “experiencia única y sin precedentes de realidad aumentada”, Fox España ha dado un paso más en la interacción entre los ...
Callao City Lights: a profitable example of digital outdoor advertising analyzed in BIT Broadcast 201423 May 2014 With a pragmatic and realistic title: “I already have a DooH screen, “And now what do I do?”, the workshop of the company Espectáculos Callao, que ha ...
Callao City Lights joins the reading of 'Don Quixote'’ on Book Day23 April 2013 Coincidiendo con la celebración del Día del Libro las pantallas gigantes LED en la Plaza de Callao de Madrid emiten en directo con subtítulos ...
