Virtual holograms promise to revolutionize digital signage

Interacting with holograms in three dimensions is getting closer every day. There are many companies that are researching and developing applications in this field. One of the most advanced companies in this field is Holorad, whose technology allows to create holographic images in 3D and in color floating in space without the need for any type of glasses.

Interacting with holograms in three dimensions is getting closer every day. There are many companies that are researching and developing applications in this field. If we recently highlighted the pilot development of Sony, now we want to draw attention to Holorad, a Salt Lake City company, whose technology allows to create holographic images in 3D and in color floating in space without requiring any type of special glasses to see them. Holorad has partnered with Disney Research to develop models that audiences can interact with through a holographic virtual chat.. With this technology, the viewer can look left/right and up/down around the image, keeping it stable and und distortion-free, and with the right colors at different distances and points of view, even if the head is included to the side. These large holograms are already emerging as a real reef in the world of digital signage as a fast way, reliable and cost-effective to powerfully capture attention. Holorad's system is plug-and-play and consumes hardly any 150 Watts. The images, fixed or moving, can be updated or replaced as easily as a backlit Duratrans. Content creators can design holographic animations in modeling environments like Maya, Softimage, Cinema 4D, Blender and 3ds Max or reuse existing 3D content. Working in high definition resolution and color, add spatialized sound tracks and effects, achieve exact match for your branded customers' content, and empower your design skills in a new world of true three-dimensional content.