The digital signaling solution of SCALA helps increase oil sales

Scala implants a digital signaling solution in the Slovenas de Petrol service chain. In a total of 300 gas stations have been installed 400 screens that offer advertising of the products sold in stores.

The oil chain service stations have increased their level of sales thanks to the digital signage solution that has implemented Scala.

Oil wanted to enhance the business and increase the level of income and realized that a digital communication network could help achieve these objectives. And for the implementation of the digital signaling project they selected the SCALA solutions through its TL2011 Partner. Petrol wanted a centralized management communication system to promote its products in stores. Besides, The company wanted to integrate its registrar box system with the digital signaling solution.

After the implementation of the project, 300 service stations are equipped with a total of 400 Digital screens, All this controlled by the SCALA software. When customers go to gas stations to repost their cars, They meet small screens integrated in the suppliers that show them ads of the products sold in the stores themselves.

Inside the store, One or two high -definition screens have been located that exhibit dynamic advertising that promote products and services.

At the counter, The recorder boxes also have screens that visualize information on the purchases made and characteristics of the products. The latter is done by connecting the digital communication system to a database that contains all this type of data stored.

Project expansion

With this project, Oil has experienced a significant increase in sales of products that are advertised on screens. As a result, The company has decided to extend this digital signaling experience to the rest of the service stations of its chain, both national and international.