TD Maverick renews its 'Vertical Innovation' program to train the AV channel in digital signage

The division of the wholesaler Tech Data specialized in the audiovisual market, TD Maverick, has renewed its training program, called 'Vertical Innovation', with the aim of helping its partners specialized in the development of digital signage solutions for vertical sectors.

The first details of this renewed program focus on the digital signage environment, as Iván Rodríguez explains, business developer manager de TD MAVERICK ESPAÑA and responsible for the initiative: “At a time like the present, in which we continually receive advertising impacts, digital signage is a differentiating product, with high added value, that allows high levels of interaction with users and metrics for marketing departments”.

TD Maverick, division of Tech Data specialized in the AV market, has an ecosystem of solutions, products and services created in collaboration with manufacturers and partners to address all types of projects. The objective of 'Vertical Innovation' is to complement this ecosystem by helping the channel with training focused on the new business models that are opening up for each sector., empower you to successfully market these solutions even before demand arises.

As Pablo Doblado points out, business developer manager of education and corporate at TD Maverick Spain (in the image), "With the 'Vertical Innovation' program we show and advise on the solutions that educational centers and companies are acquiring, and those that will arrive in a short time. The objective is to generate a fully formed channel at the product level, "that knows the needs of the market and is capable of offering the necessary services to make the most of business opportunities".

With this strategy, TD Maverick is renewing the program to reinforce this line of training activity, with a complete calendar of sessions for this year that covers the main lines of business: education, corporate y digital signage, that the company began in the middle of last year with training sessions, as reported Digital AV Magazine.

The first of them begins this month of February and will be focused on digital signage applications together with Samsung. “We want to share our knowledge about digital signage and encourage a debate to share experiences”, says Rodríguez.

The channel's response in this regard, according to Iván Rodríguez, “It was better than we originally expected.”, since they see that the format is very useful and, above all, the content. In fact, We have already received many inquiries and proposals to start projects, which encourages us to continue with the program, which will be the protagonist throughout 2014”.